Our Client, a Canadian IT Consulting company establishing a presence in the Irish market, is seeking to recruit a Digital Marketing Manager to join their growing team.
Purpose
As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing our digital marketing strategy. This role requires a creative thinker, strategic planner, and data-driven B2B marketer who can drive results in a fast-paced and evolving digital landscape.
Roles and Responsibilities
· Develop and execute comprehensive digital marketing strategies aligned with overall business goals
· Identify and prioritise key digital channels to maximise reach and impact
· Oversee the creation and optimisation of engaging and relevant digital content across various platforms
· Develop and implement social media strategies to increase brand awareness and engagement
· Monitor and analyse social media trends, adjusting strategies accordingly
· Generate unique creative digital content in various formats (videos, animated gif, banners etc.)
· Responsibility for the lead generation strategy
· Implement best marketing practices to develop our database for potential clients
· Lead and execute digital media campaigns (SEM / SEO, Email Marketing and Social Media) to increase web traffic and generate leads
· Implement effective measurement and reporting tools to demonstrate the performance of different marketing activities
Requirements
· Bachelor's degree in Marketing, Digital Marketing or a relevant field
· Minimum of 2 to 4 years relevant experience in a digital marketing position
· Experience creating and executing multiple campaigns with an understanding of the customer journey
· Strong experience in executing and analysing SEO/SEM, display/paid media, social media (LinkedIn, Instagram) and marketing campaigns by email
· Strong expertise in web development project management
· Analytical mindset with proficiency in using analytics tool (e.g. Google Analytics, Google Search Console, etc.)
· Google Analytics certification and Google Ads certification