Direct message the job poster from Mason Alexander
Principal Consultant @ Mason Alexander | Private Credit, Private Equity and Investments
Our client, a market leader in the finance sector is looking to hire a Head of Digital Marketing. They are seeking an experienced and strategic professional to lead their digital initiatives, drive brand awareness, and maximise customer engagement across all digital platforms. This is a pivotal role in shaping their digital strategy, optimising performance marketing, and ensuring a seamless online experience for their audience.
Key Responsibilities
* Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
* Oversee all digital marketing channels, including SEO, SEM, PPC, social media, email marketing, content marketing, and affiliate marketing.
* Lead the development of data-driven marketing campaigns to drive customer acquisition, engagement, and retention.
* Manage and optimise the digital advertising budget, ensuring maximum ROI across all platforms.
* Utilise analytics tools to track, measure, and report on the performance of digital campaigns, providing insights for continuous improvement.
* Develop and implement SEO strategies to increase organic traffic and improve search engine rankings.
* Oversee website performance, UX/UI optimisation, and conversion rate optimisation.
* Manage a team of digital marketers, ensuring high performance and continuous professional development.
* Stay ahead of industry trends, emerging technologies, and best practices in digital marketing.
* Collaborate with internal stakeholders, including content creators, designers, product managers, and sales teams, to ensure brand consistency and alignment across all channels.
Key Requirements
* Proven experience in a senior digital marketing role, preferably in the financial services industry.
* Strong expertise in SEO, SEM, PPC, social media marketing, email marketing, and performance analytics.
* Experience with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, CRM systems, and marketing automation tools.
* Strong leadership and team management skills with a track record of building and leading high-performing teams.
* Excellent analytical skills with the ability to translate data into actionable insights.
* Up-to-date with the latest trends and best practices in digital marketing and technology.
* Strong project management skills with the ability to handle multiple initiatives simultaneously.
* Experience in eCommerce or B2C digital marketing strategies is a plus.
Qualifications
* Bachelor’s degree in Marketing, Digital Media, Business, or a related field (Master’s degree preferred).
* Certifications in Google Analytics, Google Ads, or other relevant digital marketing certifications are a plus.
What We Offer
* Competitive salary and benefits package
* Opportunity to work in a fast-paced and innovative environment
* Professional development and career growth opportunities
* A collaborative and inclusive company culture
If you are a results-driven digital marketing leader with a passion for innovation, we would love to hear from you.
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Advertising, and Strategy/Planning
Industries
Financial Services, Investment Banking, and Investment Management
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