Job Description
Due to company expansion, we are seeking a Marketing Manager to lead our dynamic Marketing Department.
This individual will be responsible for driving our social media presence, ensuring brand protection, and collaborating with all departments, including HR to align recruitment strategies with our employer branding.
The role involves close cooperation with our in-house Graphic Designer to ensure consistent and compelling brand representation.
Another key responsibility is monitoring competitor activities and adapting our strategies to maintain a competitive edge.
Key Responsibilities:
Social Media Management:
Develop and lead the company's social media strategy, ensuring consistent and engaging content that resonates with our target audience.
Focus on increasing brand awareness and driving engagement.
Brand Auditing:
Ensure the company's brand is safeguarded and consistently applied across all platforms, including digital assets, on-site branding, and physical materials.
Work closely with our Graphic Designer to maintain visual and messaging coherence.
Digital & On-Site Branding:
Manage all digital branding efforts and work with teams on-site to ensure consistent use of the company's brand in physical locations.
Competitor Analysis:
Continuously monitor and analyze competitors' branding and marketing activities, providing insights and recommendations to ensure our marketing strategy remains competitive and adaptive to industry trends.
Collaboration with HR:
Work closely with the HR team to promote the company's employer brand, while aligning marketing strategies with recruitment goals.
Corporate Events & Functions:
Plan and organize corporate events, ensuring all promotional and branding materials are on-message and effectively represent the company.
Cross-Departmental Liaison:
Coordinate with various departments to ensure consistent and effective use of branding across the organization.
Offer guidance on the application of the company's visual identity and messaging.
Qualifications:
* Bachelor's degree in Marketing, Communications or related field.
* 3-5 years experience in marketing with a strong focus on social media management, branding and digital content strategy.
* Prior experience in the construction sector is beneficial but not mandatory.
* Proven ability to manage social media campaigns and protect brand integrity across multiple platforms.
* Strong understanding of competitor analysis and market research techniques.
* Strong project management skills with the ability to handle multiple projects and cross-functional collaboration.
* Brand protection and digital asset management.
* Collaboration with graphic design and creative teams.
* Event planning and execution.
* Experience with Adobe Creative Suite / Canva / WordPress, or photography is a bonus.
Rewards:
An attractive rewards package, including pension scheme, professional subscriptions and other benefits, including opportunities for career development, will be available to the successful candidates.