About Musgrave
Musgrave is one of Europe's most successful family-owned businesses with a 140-year heritage in food and brand innovation, supporting communities across the island of Ireland and Spain.
We feed one in three people in Ireland through market leading food and beverage brands that include Super Valu, Centra, Frank and Honest and Musgrave Market Place.
Our Commitment to Sustainability
We are committed to becoming the most trusted and sustainable business in Ireland and making changes across the company to make sure that happens.
We want to make a positive impact on the world and will support our suppliers and customers to make a difference too.
About Elevate
Elevate, Musgrave's retail media & data solutions business offers clients a range of tailored & personalised media solutions across four key channels -in store, outdoor, online & direct to consumer.
As Elevate continues to enhance their services, we are building a team that strives to deliver cutting-edge insights and solutions that help our clients achieve their business objectives.
Job Description: Media Data Insights Manager
We are seeking a dynamic and experienced Media Data Insights Manager to join our team. The successful candidate will be responsible for analysing campaign data, consumer trends, and competitor activity to provide actionable insights that drive the success of our media services offerings.
Key Responsibilities:
* Support the growth of Elevate's media business, ensuring revenues are maximised while adhering to agreed channel principles.
* Ongoing assessment of campaign performance and making recommendations to campaign enhancements.
* Build library of best-in-class & compelling insights that demonstrate media campaign effectiveness, using multiple data sets to include sales data, customer behaviour, and online awareness metrics.
* Utilisation of first-party data in developing audience recommendations, working closely with Insights, Data Science and cross-functional teams to determine campaign audiences, availability, timelines and delivery of standard and custom audiences.
* Develop strategies that align with client needs and market opportunities.
* Optimisation recommendations on tactics/placements, targeting/segmentation and messaging to meet specific campaign objectives.
* Develop and maintain relationships with external partners, including research firms, industry associations, and vendors, to access additional market data and insights.
* Analyse activation benchmarks and continually update team on trends impacting audience reach in the changing digital landscape.
* Help monitor, analyse, and forecast a CPG's usage of audience packages.
* Assist in completing projects that increase teams' efficiency and accuracy for providing customer insights.
* Stay abreast of best practices and innovations in media research and analytics and make recommendations for continuous improvement within the organisation.
Requirements:
* Bachelor's degree in Data Science, Statistics, Economics, Computer Science, STEM, marketing, business administration, media studies, or related field; advanced degree preferred.
* 5+ years of experience in market research, analytics, media planning / measurement, advertising, marketing or related roles within the FMCG, Media/Advertising or Retail.
* 3+ years managing a team.
* Agile mindset with a systematic approach to developing processes to adapt to a dynamic environment.
* Strong experience interrogating data and generating insights using analytical and data visualisation tools (e.g., Excel, Tableau, Power BI, Looker etc.).
* Experience with media research methodologies, including audience measurement, ad tracking, and campaign analysis.
* Excellent written, verbal, and visual communication skills that effectively use data storytelling to influence decision-making, explaining complex concepts to non-technical audiences.
* Proven ability to work effectively in a cross-functional team environment and influence decision-making at all levels of the organisation.
* Strong project management skills, with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
* Confidence to question and challenge status quo and propose more efficient ways of working.
* Knowledge of the media industry, including key players, market dynamics, and emerging trends.
* Ability to travel as needed for meetings, conferences, and industry events.