VANRATH is delighted to be assisting a fantastic manufacturing and development-based company with the recruitment of a senior marketing executive.
Job Description
The Senior Brand Executive will play a critical role in developing and executing marketing strategies, enhancing brand visibility, and driving customer engagement.
Key Responsibilities:
* Develop and implement the annual brand plan and budgets
* Monitor competitor activity, analyze market trends, interrogate internal sales information, and conduct specific market research to inform marketing plans
* Plan and implement effective product launch strategies
* Plan and coordinate ongoing development of brand websites
* Continuously identify project-specific case studies and build photography and video portfolios
* Plan, develop, and coordinate the implementation of fully integrated marketing campaigns to timescale and within specified budget, including creative development, video and CGI production, technical and promotional literature, advertising campaigns, direct mail, PR, events, point-of-sale displays, social media, PPC campaigns, and email marketing
Requirements
* Bachelor's degree in marketing, business, or a related field
* Significant experience in a senior marketing role, preferably within the construction or manufacturing sector
* Strong project management and organizational skills
* Expertise in digital marketing, including SEO, email marketing, and social media
Benefits
Excellent benefits package, including industry-leading benefits and opportunities for career progression.