Marketing and Content Manager
We are seeking a highly skilled Marketing and Content Manager to play a pivotal role in advancing our mission by securing engagement with our activities, building and nurturing our online community, raising awareness and supporting bookings for our activities, and driving engagement across various platforms.
Key Responsibilities:
* Create a comprehensive marketing and content strategy for Hotel Doolin that enhances our understanding of our audiences and segments to ensure the right offerings reach the right people in the most effective way.
* Plan and produce engaging story-driven content that highlights our activities and offerings for all platforms, including posts, graphics, videos, and articles.
* Campaign Management: Plan and execute campaigns to support bookings and awareness of our offerings, monitor campaign performance, analyze results, and provide insights, ideas, and recommendations for future campaigns.
* Social Media Management: Use organic social media to engage with our community, increase awareness, support bookings, and drive engagement. Set up and run social media advertising as required.
* Community Engagement: Cultivate and maintain a vibrant online community by responding to comments and messages in a timely manner.
* Email Newsletters: Create and manage a regular monthly newsletter.
* Website Management: Develop and update Hotel Doolin's website.
* Liaise with local and national media as required. Cultivate collaborations with other organisations, businesses, and individuals to broaden our network, resources, and impact.
Requirements:
* Proven experience in marketing, content marketing/creation, and/or social media.
* Strong content creation and communication skills with ability to create high-quality assets through tools like Canva.
* Proficiency in using various social media platforms and management tools.
* Experience with creating and managing online advertising campaigns.
* Creative mindset and ability to generate innovative ideas for content and campaigns.
* Experience in the hospitality/events sectors.
* Passion for sustainability, food, arts.
* Experience working with press.