Job Title: Senior Paid Social Media Buyer
About Ridge
Ridge crafts products made to last a lifetime through simple, functional designs ready for anything and everything. Our materials are chosen with care and a thoughtful connection to the insights of our growing community.
We are looking for people interested in positions with tremendous growth potential, but which come with high expectations of work rate and quality of work. We are a fully remote company and utilize that to find the best talent around the world.
The Role
The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels - with an emphasis on ad platforms such as Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
Key Responsibilities
Campaign Management
* Manage and optimize campaigns across all owned channels.
* Implement targeting strategies to reach the desired audience segments.
* Monitor and own budget allocation and adjust spend and bid controls to maximize campaign performance.
Ad Creative
* Coordinate with the performance creative team to develop compelling ad visuals and copy that resonate with target audiences.
* Provide feedback and suggestions to the creative team to enhance ad effectiveness.
* Ensure creative assets are received and launched in accordance with campaign deadlines.
Data Analysis
* Analyze campaign performance data to identify trends, insights, and areas for improvement.
* Generate regular reports on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
* Utilize data to make informed recommendations for campaign adjustments and optimizations.
Platform Expertise
* Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
* Stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.
Ideal Candidate
Requirements
* 5+ years of DTC Paid Media Buying and Growth Marketing experience.
* Expertise media buying within ad platforms including but not limited to: Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
* Familiarity with third-party analytics and attribution tools such as: Northbeam, Triple Whale, Haus and GA4.
* Strong knowledge of the various advertising attribution models.
* Exceptional analytical skills with experience building and presenting performance reports.
* Experience in audience segmentation, retargeting strategies, and A/B testing.
* Strong communication and collaboration skills.
What's on Offer?
* Join a market leader within Apparel & Sporting Goods.
* Opportunity within a company with a solid track record of performance.
* Competitive Salary.
Employment Details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Purchasing and Supply Chain
* Industries: Retail Apparel and Fashion