About Us:
The Lunch Bag is Ireland’s leading provider of healthy school lunches, delivering meals to over 100,000 children every day. We are a fast-paced, dynamic company looking for an enthusiastic Digital Marketing Specialist to join our team in Nenagh.
In this permanent, full-time role, you will play a key role in developing and executing innovative digital marketing strategies, optimizing online campaigns, and driving business growth through data-driven decision-making.
Job Overview:
We are seeking a creative and data-driven Digital Marketing Specialist to develop, execute, and optimize our online advertising campaigns and marketing strategies. The ideal candidate will have a deep understanding of digital channels, a knack for analyzing data, and a passion for driving business growth. This role requires someone who thrives in a fast-paced environment and is excited about contributing to the success of individual campaigns and broader business objectives.
Key Responsibilities:
* Create and execute paid online advertising campaigns and strategies.
* Own marketing activities across various verticals and markets, ensuring a deep understanding of what works (and what doesn’t) in each channel and applying these learnings to drive business growth.
* Monitor online marketing trends and industry shifts, analyzing key statistics to develop innovative strategies for marketing campaigns.
* Track and report campaign performance to identify actionable insights and optimize results.
* Define and implement new and innovative ideas to elevate marketing strategies, adopting an analytical and data-driven approach to monitor progress and measure success.
* Translate business objectives into actionable campaign strategies andproposing campaign structures.
Qualifications:
* Proven experience in digital marketing, with a strong focus on paid online advertising campaigns (e.g., Google Ads, social media platforms, programmatic advertising).
* Strong analytical skills and the ability to interpret data to optimize campaign performance and provide actionable insights.
* Familiarity with digital marketing tools and platforms.
* Excellent communication and collaboration skills, with the ability to work effectively across teams.
* Strong organizational and project management skills to handle multiple campaigns and priorities simultaneously.
* Knowledge of market research techniques and customer trend analysis.
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