Job Title: Digital Content Specialist
Overview
This is a permanent, full-time, hybrid role with 3 days a week based in Kilkenny.
Key Responsibilities and Duties:
* Developing and executing a digital content plan aligned with brand values.
* Producing engaging content including blog posts, product descriptions and social media updates.
* Managing social media channels and engaging with followers.
* Executing email marketing campaigns and newsletters.
* Monitoring content performance through analytics and adjusting strategies accordingly.
* Collaborating with marketing, sales, and NPI teams to ensure content aligns with brand campaigns and launches.
* Coordinating with external PR agencies to build relationships with influencers, bloggers, and industry experts, helping to amplify brand reach and credibility in the digital space.
* Keeping up to date with the latest trends in digital content, social media, and interior design to ensure content is fresh.
Requirements
* A bachelor's degree in marketing, communications, digital media, or a related field.
* 3-5 years of experience in digital content creation, social media management, or digital marketing, ideally within the home or interior design industry.
* Proficiency in social media platforms, content management systems, and email marketing tools.
* A creative mindset with excellent attention to detail and the ability to translate brand vision into effective content.
* Willingness to travel to shows and exhibitions to manage social media coverage.