Your mission
Ready to kickstart your sales journey? We want savvy graduates who are ready to make their mark in the drinks industry. Working with top-notch brands like Buffalo Trace and Fireball, this is your opportunity to work with one of the largest Spirits companies in the world!
Craft your sales skills in a place that celebrates uniqueness, promotes teamwork, and where the team works hard and plays hard. Cool challenges, even cooler culture – this is the spot for ambitious grads who crave the excitement and adrenaline of closing the sale. Join us and be a trailblazer in the sales game of tomorrow!
Responsibilities:
Overseeing a dynamic portfolio of On-Trade accounts within a designated geographical area, with a focus on outlets aligned with the business brand segmentation model.
Key Internal Relationships:
* Country Manager
* Key Account Managers
* Business Development Managers
* Brand Managers
* Supply Chain
* Finance Team
Job Purpose:
To enhance distribution and boost the rate of sale for a collection of globally acclaimed, award-winning spirits brands within the Irish On-Trade. This is achieved through strategic selling techniques, commercial acumen, and the implementation of activation programs in key outlets. The goal is to recruit consumers, enhance distribution and visibility, and place a strong emphasis on driving sales-out and consumer engagement.
Key Responsibilities & Critical Success Measures:
* Independently manage a core set of accounts within a territory to execute the On-Trade brand building plan and activation program, incorporating initiatives like Perfect Serve, Sampling, Tailored Competitions, and Menu Presence.
* Meet Key Performance Indicators, including Daily Call-Rate, Distribution Growth, Rate of Sale Growth, and Volume Targets.
* Attain preferred partner status with key outlets by developing customized solutions, providing expert advice on the Spirits Category, and proposing ranges based on the Sazerac Ireland segmentation model.
* Conduct brand training modules for trade professionals, utilizing Brand Managers and Sales Managers when necessary.
* Record relevant outlet information through provided technology to track activation and deliver presentations.
* Manage budgets to achieve KPI targets related to Pouring Accounts, Menu Presence, Listings, Activation, Incentives, Distribution, New Business Development (NBD) growth, and Rate of Sale (ROS) acceleration.
* Identify opportunities through market intelligence and customer networking to target the right consumers.
* Effectively plan and manage the workday to ensure coverage during key trading times, involving evening work and residing within reasonable traveling distance of the core area.
* Ensure customers are equipped to serve and promote the brand to consumers, fostering a champion/ambassador role.
* Develop strong relationships with key wholesalers.
* Complete all administrative requirements on-time and in full.
Functional Competencies - Function: Sales:
* Planning & Organizing: Demonstrates the ability to plan, organize, and execute activities using initiative.
* Communication: Expresses oneself clearly and compellingly in both individual and group situations.
* Customer/Consumer Commitment: Exhibits a high level of commitment to providing quality service to both internal and external customers.
* Structure: Routinely follows a proven winning sales method while flexing personal style.
* Business Awareness: Comprehensive understanding of the business area and its impact on the wider organization.
* Self-Awareness & Development: Displays an appetite for personal growth, developing skills to maximize potential, and achieving career ambitions.
What we offer:
* €35,000 per annum
* €12 lunch allowance per day
* €3,500 Bonus (performance based)
* Company vehicle
* Company phone
* Fuel Card
Your Profile: Knowledge, Skills, and Experience
* 2 years full, clean driving license.
* 0-2 years of sales experience in the FMCG sector, with a distinct advantage if experienced in alcohol sales.
* Understanding of the Irish On-Trade, along with some commercial experience, ideally in the spirits industry.
* Comprehensive understanding and practical knowledge of brand building, with a proven ability to execute commercial strategies.
* Skills in influencing and negotiation, coupled with the ability to establish and maintain relationships at all levels.
* Advantageous to have experience activating brands in the On-Trade.
* Strong grasp of balancing commercial delivery with brand-building initiatives.
* Proficient IT skills, utilizing data for insightful interpretation and strategic planning.
* Effective presentation skills, including experience delivering training and presentations.
* Preferable background in bartending, mixology, or hospitality.
* Understanding of commercial and financial acumen.
* Holds a third-level qualification in Commerce, Management, Marketing, or a related field.
* Industry-related qualification (e.g., WSET) desirable but not essential.
Personal Characteristics:
* Demonstrates professionalism, credibility, trust, and respect internally and externally.
* Exhibits creativity with an entrepreneurial spirit and a contagious passion for building and developing the On-trade.
* Strong relationship management skills.
* Ability to influence at various organizational levels.
* Adaptable and resilient.
* Works with a commitment to adding value and maintains a strong work ethic.
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