Paid Media Digital Marketing Specialist required for our Cork-based client, a Software Product House with massive scope for career progression. This is a fast-paced, young, dynamic organization that develops a number of e-commerce web applications, delivering a high-performance system to global users.
This role can be fulfilled remotely from anywhere in Ireland, with once a month meeting onsite in Cork.
Responsibilities:
* Execution of paid media campaigns across digital marketing channels.
* Providing high-value strategy and execution of paid performance media across Google, Facebook, Apple Ads, and other media channels.
* Contribute to the ongoing evolution of paid media tactics to optimise advertising performance.
* Execution of Campaigns, Ad Sets and Ads within advertising platforms.
* Devising creative briefs for ad and landing page creative, and working with creative partners to drive creative production.
* Measuring, analysing, and reporting on campaign performance against key performance objectives.
* Manage A/B testing of creative, ad messaging and targeting.
* Optimising campaigns on a regular basis using campaign and internal performance data to improve performance.
Requirements:
* 2+ years’ experience working in a similar digital performance marketing role.
* Experience executing performance marketing campaigns within digital media channels.
* Strong knowledge of 1 or more major advertising platforms and familiarity with others (Meta/Google Ads/Apple Ads/Apps Flyer), with experience of running campaigns on these platforms.
* Comfortable in a fast-paced, highly-dynamic workplace.
* Excellent written and verbal communication skills and ability to prepare reports and slide decks.
* Full eligibility to work in Ireland.
Salary: €45-50k p.a., 5% pension, healthcare.
*Please note that we can only accept applications from candidates based in Ireland and eligible to work in Ireland.
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