Job Description for Marketing Manager
The role of the Marketing Manager is a crucial part of driving brand awareness, lead generation, and enhancing market position in the renewable energy sector.
Responsibilities
* Create and implement thorough marketing plans to increase lead generation, brand recognition, and engagement.
* Develop focused advertising strategies that align with the organization's growth goals.
* Collaborate with internal departments to ensure marketing plans and corporate objectives are aligned.
* Oversee and refine search engine optimization tactics to raise organic search results, traffic, and lead creation.
* Manage paid marketing programs, including social media and Google AdWords, ensuring budget management and high returns.
* Monitor and evaluate Google Analytics and other performance indicators to enhance marketing results.
* Lead content production and selection for email campaigns, blogs, social media postings, videos, and infographics.
* Work with internal departments to provide client testimonials, case studies, and materials highlighting solution benefits.
* Evaluate content against the company's brand identity and SEO best practices.
* Create and oversee social media content across platforms, including Facebook, Instagram, LinkedIn, and others.
* Develop and execute engaging social media initiatives to boost leads, traffic, and brand interaction.
* Maintain social media presence by monitoring developments and opportunities to expand followers.
* Evaluate and assess marketing campaign performance, utilizing data to drive ongoing development.
* Report on KPIs, including website visitors, conversion rates, search engine rankings, and social media activity.
* Provide data-driven recommendations to enhance marketing tactics.
* Ensure marketing initiatives align with corporate goals and collaborate closely with cross-functional teams, including sales, operations, and customer support.
Qualifications and Experience
* Bachelor's degree in business, communications, digital marketing, marketing, or a related field.
* 3+ years of experience managing marketing campaigns, preferably in consumer, technology, or renewable energy industries.
* Proven background in content generation, social media management, Google AdWords, and SEO.
* Proficiency in marketing analytics tools (such as SEMrush, Google Analytics, etc.).
* Excellent attention to detail, organizational, and project management skills.
* Outstanding negotiating, presenting, and communication skills.