Location: Dublin 2
Other locations: Primary Location Only
Date: Jan 7, 2025
Requisition ID: 1567200
General Information
Location:Dublin
Business Area:UKI CBS | Brand, Markets & Communications
Contract Type:Full-Time – Permanent
The EY Marketing team plays a critical role in helping deliver EY’s purpose and vision by creating distinctive, audience-centric marketing activity that has a measurable impact.
We now have an exciting opportunity for an exceptional Digital Marketing Assistant Manager to join our highly ambitious Marketing Team. Reporting to the Head of Digital Marketing, this role will support the central marketing team to strategize and activate key activities across Digital channels.
This role will suit a highly creative, ambitious, and strategic digital marketing professional, who will play an integral role in helping develop, manage, and execute the firm’s strategic digital marketing campaigns and activities.
Role Responsibilities
* Work closely with the Head of Digital Marketing to deliver strategic activity across all paid social and search channels.
* Develop, implement, and optimise paid social and search campaigns on LinkedIn, Meta, Google Advertising, and external media channels.
* Conduct keyword research and audience targeting to maximise campaign effectiveness.
* Create compelling ad copy and visual assets in collaboration with our in-house Creative team.
* Monitor and adjust campaigns to ensure they meet performance objectives and budget allocation.
* Leverage existing insights and best practices to support the development of tailored campaign strategies for the EY campaigns, Podcasts, surveys/reports, and core initiatives.
* Work with the internal marketing team to ensure alignment in messaging and objectives.
* Keep up to date with best practices to improve strategies through AB testing.
* Deliver lead generation through digital initiatives.
* Report on leads generated through each campaign and report results to the Marketing Director and Head of Digital.
Measurement and Reporting Across Digital Campaigns and Advertising
* Analyse campaign data to identify trends and insights.
* Support with the creation of detailed reports and presentations analysing effectiveness and providing best practice recommendations.
* Implement changes based on data analysis to optimise campaigns.
Support with Management of External Advertising Activity in Affiliation with Head of Digital
* Support in identifying opportunities for special reports and print advertising.
* Work closely with national and regional publications to amplify EY’s core functions.
Ensuring Budget Adherence
* Monitor and report on spend throughout the year to ensure budget adherence and efficiency.
Cross-Functional Digital Team Alignment
* Work closely with the website team on SEO best practices and keyword research.
* Work closely with the social team to ensure alignment of messaging, tracking, and activity planning.
* Collaborate with the wider marketing team on the creation of campaign assets and activation.
* Play an integral role in the planning, creation, implementation, tracking, and measurement of end-to-end digital marketing campaigns to deliver marketing objectives and KPIs.
* Work closely with the wider marketing team, external agencies, and in-house creative team to develop and deliver differentiated, brand-focused, and customer-centric assets and campaigns.
* Manage the planning of impactful asset and content creation, campaign planning, and digital channel delivery of our firm's strategic messaging.
* Lead and leverage brilliant paid advertising initiatives via social media channels and search engines.
* Coordinate the planning and execution of the EY social media schedule.
* In affiliation with the Marketing team, leverage major global EY campaigns, with appropriate localisation for the Irish market.
* Own and deliver regular reports of campaign results, including evaluation of KPIs.
* Collect and use market insights and data to inform new campaigns and the evaluation of existing campaigns.
* Work closely with the Head of Digital Marketing to ensure timely communications, project updates, and outcomes are being delivered to plan.
* Help embed a culture of excellence and innovation in all digital marketing activities for EY, to ensure best-in-class practices for the Markets team and wider firm.
To Qualify for the Role You Must Have
* Minimum of 4 years digital marketing experience, with proven experience and results developing and executing digital campaigns that support wider business objectives.
* BS/MS degree in marketing/digital marketing or a related field.
* Digital and social media advertising experience (certification/qualifications desirable).
* Experience with curating engaging social media platforms, with a solid background in brand-building and paid advertising on LinkedIn, Instagram, and search/display networks.
* In-depth knowledge of practical SEO and keyword research.
* A solid understanding of digital marketing for lead generation via paid and organic mediums.
* An understanding of the utilization of brand website and importance of the user journey.
* Hands-on experience using data as a driver of action and change: experience with Google Analytics/Adobe Analytics, Google Adwords/LinkedIn campaign manager is a must.
* Strong attention to detail, proactive and strategically driven.
* Comprehensive understanding of the B2B buyer journey.
* A creative thinker with the ability to successfully prioritise multiple campaigns/activity running concurrently.
* A can-do approach and a strong team player who can work collaboratively with a range of different stakeholders.
* The ability to prioritise, work to tight deadlines, while maintaining a strong attention to detail is essential.
* Experience in utilising CRM platforms such as Marketo, Pardot, or Hubspot is desirable.
* A solid understanding of digital trends and their potential impact on current and future marketing plans.
About EY
As a global leader in Assurance, Tax, Transaction, and Advisory Services, we’re using the finance products, expertise, and systems we’ve developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities, and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
What Working at EY Offers
We offer a competitive remuneration package. Our comprehensive benefits package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs: covering holidays, health and well-being, insurance, savings, and a wide range of discounts, offers, and promotions.
Plus, we offer:
* Support and coaching from some of the most engaging colleagues around.
* Opportunities to develop new skills and progress your career.
* The freedom and flexibility to handle your role in a way that’s right for you.
All our employees are given a benefits package which they can tailor to suit their individual preferences. Our range of benefits include:
* Hybrid Working
* Pension/Discounted Health Insurance
* Web Doctor
* Purchase of Additional Annual Leave
* Free Gym Membership
* Travel Pass
* Maternity & Paternity Leave
* Bike to Work Scheme
* Referral Bonuses & Recognition Awards
* Tech MBA paid by EY
EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.
If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.
Join us in building a better working world. That’s Why, EY.
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