We are seeking a highly skilled and motivated SEO Specialist to contribute to our brand's online success. The successful candidate will develop and implement effective search engine optimization (SEO) strategies to enhance the visibility and organic search rankings of our brand.
Key Responsibilities:
* Develop, implement, and manage comprehensive SEO strategies to improve organic search visibility and website traffic.
* Conduct thorough keyword research, analysis, and optimization to identify target keywords for content and landing pages.
* Perform in-depth website audits to ensure the site is optimized for search engines and user experience (technical SEO).
* Optimize on-page elements including title tags, meta descriptions, headers, URLs, and internal linking structure.
* Collaborate with content creators to ensure SEO best practices are applied to content creation, including optimizing blog posts, landing pages, and multimedia.
* Monitor and analyze the performance of SEO efforts using tools such as Google Analytics, Search Console, and third-party tools.
* Conduct competitive analysis to identify gaps in SEO strategies and make data-driven recommendations.
* Work closely with web developers to ensure that any technical SEO issues are resolved.
* Develop and execute link-building strategies to improve website authority and ranking.
* Stay up-to-date with the latest SEO trends, search engine algorithm updates, and industry best practices.
* Report on SEO performance, traffic metrics, and ROI, and provide recommendations for improvement.
* Manage local SEO efforts, optimizing for Google My Business and other local directories.
Requirements:
* Proven experience as an SEO Specialist with a track record of improving search engine rankings.
* Strong understanding of SEO best practices, search engine algorithms, and ranking factors.
* Experience with SEO tools such as Google Analytics, Search Console, SEMrush, Moz, Ahrefs, or similar.
* Knowledge of on-page and off-page SEO, technical SEO, and local SEO strategies.
* Familiarity with HTML, CSS, and website development principles.
* Excellent analytical, problem-solving, and communication skills.
* Ability to work independently, manage multiple projects, and meet deadlines.
If you have a passion for SEO, a results-driven approach, and a keen eye for detail, we would welcome your application.