Role Title:
Product Marketing Manager- Multiline Role Location:
Abbey Street Company:
Vhi Group DAC A full-time and permanent position has arisen within Vhi for Product Marketing Manager- Multiline Vhi Healthcare is on an exciting brand journey and are recruiting a Product Marketing Manager to be part of the ATL team responsible for marketing programmes on our Multi-line insurance product lines.
Vhi Multi-line is the no.
1 provider of Travel, Dental and International insurance in Ireland, while also providing Life insurance.
Vhi Multi-line is embarking on a major growth strategy in both existing and new product lines and this role will represent the marketing of these product lines across a broad range of stakeholders through to executing large scale national broadcast ATL communications programmes this newly created role will provide opportunity to shape and grow the marketing strategy for these products.
The successful candidate will join a dynamic and award winning marketing team.
A role where no two days are the same, working across multiple product sets and propositions, this is an opportunity for a creative and dedicated individual to come on board and be responsible for the ATL plan execution alongside our commercial products team and agency partners Benefits: Hybrid working opportunities Health Insurance Performance related pay Company pension And many more Role Purpose Product & Promotion - Responsible for marketing each of the product lines to achieve agreed KPIs (e.g.
awareness, sales & retention).
Supporting our Multi-Line development teams in driving profitable growth in our existing product lines as well as developing opportunities for growth in new markets.
Creative & Media Manage the creative strategy and execution process across a wide range of product lines, alongside successful media strategy and planning, focused on driving growth.
Stakeholder & Relationship Management Lead product campaign execution in the form of large marketing programmes while also reporting to senior management.
Operate and Collaborate across a wide range of stakeholders including Multi-line development, sales, marketing and external creative and media agencies.
Sponsorship Execute sponsorship campaigns across offline channels, with due consideration for brand strategy and planning.
Execute key sponsorship opportunities for the product lines, which support the commercial product objectives.
Research Ownership across Multi-Line brand research programmes, including identifying areas where research can enhance the product marketing process Finance Management of budget and reconciliation process across all product marketing spend Compliance Manage compliance process and sign-off procedures for all campaigns Education & Experience Minimum 7 years marketing experience, with 5 years experience in a similar role Healthcare marketing experience and/ or previous role in financial services advantageous but not essential Third level qualification in a relevant discipline Leadership experience & agency management A self-starter, motivated by a fast paced environment where every day is different Strategic thinking capability, with an ability to plan and prioritise multiple workstreams Budget management ownership and experience in associated control processes Excellent planning & organisation skills Strong interpersonal skills and enjoys being part of a collaborative team Demonstrate alignment with Vhi values Note: This role profile does not set out to capture every task to be carried out by the role holder but instead provide an overview of the main responsibilities of the job.
It can be amended from time to time with reasonable notice to the role holder.
Skills and Abilities Product & Proposition Marketing management Stakeholder & Relationship Management Strategy & Brand Planning Advertising creative management Advertising Media management Multi-tasking across tasks & product lines Copywriting Accessibility If you are a candidate with a disability and encounter difficulty accessing any part of this website or wish to discuss any matter relating to the accessibility of our building or services, please contact your Reasonable Accommodations Our commitment is to make any reasonable accommodation for you in the recruitment process to give you the best opportunity to perform to your optimum in the application, test, and interview process.
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