Brand You.ie Ireland is seeking a dynamic and creative Brand Copywriter to join our team. This role is ideal for an experienced professional who can craft compelling brand narratives, develop strategic messaging, and ensure brand consistency across all platforms. If you have a passion for storytelling, brand positioning, and content strategy, we want to hear from you!
As a Brand Copywriter, you will be responsible for:
1. Crafting compelling copy for brand creation and re-branding initiatives.
2. Defining and aligning brand culture.
3. Conducting brand audits and market analysis to explore brand perception and key findings.
4. Developing a brand strategy focusing on positioning, tone of voice, proposition, target audience, and messaging framework.
5. Ensuring brand governance and consistency in all internal and external communications.
6. Writing engaging blogs, articles, newsletters, and social media posts.
7. Proofreading and editing content to maintain high-quality standards.
8. Creating and implementing content strategies aligned with business objectives.
9. Collaborating with marketing teams to develop themes and campaigns.
10. Leading brainstorming sessions for creative content ideas.
11. Overseeing the development of tone, voice, and messaging across all communication channels.
12. Managing a team of copywriters, providing guidance, training, and feedback.
13. Maintaining consistency across all brand communication channels, including websites, emails, and social media.
14. Working with translation and localization teams to ensure messaging consistency in different languages.
15. Adapting brand voice to diverse cultural contexts.
16. Implementing SEO best practices, optimizing content for search engines using on-site SEO techniques such as primary and secondary keywords, title tags, meta descriptions, alt tags, and structured headings.
17. Managing off-page SEO activities to enhance visibility.
18. Analyzing content performance and implementing A/B testing for better engagement and conversions.
19. Conducting regular content audits to refresh outdated articles and blogs.
20. Updating website content to improve SEO rankings and user engagement.
21. Collaborating with sales teams to develop compelling sales copy and marketing materials such as brochures, presentations, and email campaigns.
22. Serving as the main point of contact for clients regarding copywriting projects.
23. Managing client expectations and ensuring the delivery of high-quality content on time.
24. Ensuring all content complies with industry standards, legal requirements, and brand guidelines.
If you are a skilled copywriter with a passion for branding and storytelling, apply!
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