Consumer Communications Executive, Maternity Cover
This is a temporary specific purpose contract position that offers an exciting opportunity to make a difference in the consumer communications team at Bord Bia.
Purpose
Bord Bia's vision is for customers around the globe to recognise Irish food and drink as world-class. We aim to bring Ireland's outstanding food, drink and horticulture to the world, enabling growth and sustainability of producers. As a Consumer Communications Executive, you will support the development and delivery of the consumer communications strategy for Bord Bia at home and abroad.
Key Responsibilities
* Develop and execute integrated communications strategies across key projects, including Bloom and Bord Bia's domestic consumer campaigns.
* Manage relationships with external agencies, including PR, digital marketing, photography, videography, content production, copywriting and media buying partners.
* Manage communications aspects of Bloom, working closely with internal teams such as paid media, digital, operations, and event content management; and collaborate with the ticketing partner's marketing team.
* Oversee sponsorship activation and management.
* Oversee Bord Bia's B2C social media channels.
* Manage and coordinate influencer marketing initiatives to support both event-based and ongoing consumer campaigns.
* Deliver reactive communications plans to support various sectors within Bord Bia.
* Attend regular work-in-progress (WIP) meetings, planning sessions, and operational discussions. Provide project support to the Head of Communications as needed.
* Manage and mentor a graduate.
* Manage budgets effectively and coordinate evaluation reports, performance audits, and campaign assessments.
* Embed adherence to the One Bord Bia Operating Model.
About You
We are looking for a highly motivated and experienced professional who has:
* A bachelor degree in Communications, Marketing, Public Relations, or another related field.
* Strong knowledge of Ireland's media landscape, including traditional and digital channels.
* Minimum of 3 years' experience in a communications or marketing role.
The ideal candidate will have strong strategic communications expertise, project and event management skills, and experience in managing B2C social media channels, influencer partnerships, and digital marketing campaigns. They will also have proven ability to manage external agencies, internal teams, and strategic partners, and experience in overseeing communications budgets and evaluating campaign effectiveness.
Closing Date/Time
Tuesday, 11 March 2025 @ 12:00pm (GMT/UTC)
Bord Bia is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work, so you can be the best you can be and live your purpose whilst developing your career with us.