Introduction to role
The Insights Senior Manager, US Oncology IO generates actionable insights that help shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments – HCP and Consumer. The Insights Senior Manager will use sound market research along with strong analytical and strategic thinking skills to guide brand teams in making key decisions, informing brand performance and forecasts, developing promotional tactics, and overall brand strategy. Keys to success in this position are superlative communication, consultative and influencing skills, and a strong knowledge of primary market research techniques and secondary data analysis.
This role reports to the Franchise Director, Lung and sits within US Integrated Insights, an inclusive team that partners with the US Oncology commercial organization to drive strategic decisions by providing objective, data-driven insight generation and analytics. The US Oncology organization has two geographic hubs, one in Canada (Mississauga, Ontario) and one in the US (Gaithersburg, Maryland). This role is based in Canada but will cover the US market.
Accountabilities
1. Identify key business needs with stakeholders and build research/analysis plans to deliver actionable insights to shape strategy, collaborating closely with forecasting and analytics colleagues.
2. Continuously assess priorities on market research/insight plans and execute market research projects with minimal supervision by leading external agency work; develop and maintain market research project budget.
3. Second only to I&A Sr. Director of a franchise in ability to translate insights results to inform forecasting assumptions and recommended strategic & tactical actions to brand leadership.
4. Build reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications & options.
5. Compile, analyze, and visualize findings from secondary marketing and/or sales data (including identification and appropriate use of data sources), in partnership with Analytics colleagues.
6. Lead insights metrics/KPI tracking for the brand (e.g., ATU, Chart Audit), acting as the voice of HCPs and consumers for the brand.
7. Create the integrated insights picture for the brand, weaving together primary market research, secondary analysis, and analytics from US Insights & Analytics colleagues.
Essential Skills/Experience
1. Bachelor's degree, with a preference for a quantitative field (e.g., Engineering, Data Science, Statistics, Math, Economics, Computer Science, Operations Research).
2. 4+ years of experience at a pharmaceutical/biotechnology manufacturer or working in the biopharmaceutical industry (e.g., management consulting, market research, data/analytics, investment banking).
3. 2+ years of primary market research and analytical experience applying varied primary research techniques and secondary information analysis.
4. Ability to influence laterally and vertically.
5. Strong understanding of primary market research tools and techniques.
Desirable Skills/Experience
1. Advanced degree in a quantitative field or Advanced Marketing Degree (e.g., MBA).
2. Insights launch experience with a new brand or indication.
3. Experience working in Oncology.
4. Experience leading cross-functional teams.
5. Experience working on lung cancer.
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and high-reaching world.
At AstraZeneca, we are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. We shape the future by spotting scientifically-led commercial opportunities and acting now to operationalize and scale them. Driven by the solutions we bring to the healthcare ecosystem, we make an impact at every step of the patient journey to improve their experience and outcomes. Our inclusive team draws on diverse backgrounds, skills, and experiences to come up with different solutions. We protect our teams and empower them to experiment, celebrate failures, and learn fast. Here you feel the energy and buzz as part of our team. It's fueled by the work we're doing with patients and our pipeline: our growth that's making an impact.
Ready to make a difference? Apply now!
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