About the Role:
Our client, a fast-growing retail business with a strong focus on e-commerce performance, customer experience, and digital growth, is seeking an experienced Marketing Manager to join its team. Operating across multiple brands and channels, its primary e-commerce platform is Shopify, supported by industry-leading apps and tools.
As the business enters an exciting new phase of growth, this is an excellent opportunity for a commercially minded Marketing Manager to lead strategic marketing initiatives, drive online and offline engagement, and support the scaling of the business across multiple platforms.
Key Responsibilities:
Social Media Management:
* Develop and implement social media strategies across key platforms to build brand awareness and engage with target audiences.
* Monitor social media trends, platform updates, and audience behaviour to optimise engagement and reach.
* Manage content calendars, create compelling posts, and oversee community management to drive meaningful interactions.
Content Creation:
* Create graphics for organic content and company announcements across the group’s social media channels.
* Oversee the production of high-quality marketing content via external marketing partners, ensuring consistency with brand voice and messaging.
* Support the development of social media campaigns, newsletters, and promotional materials.
Campaign Management:
* Plan, execute, and manage marketing campaigns across digital, social media, email, and traditional channels.
* Monitor campaign performance and use data-driven insights to optimise results and ROI.
* Ensure all marketing activity aligns with brand guidelines and messaging.
Digital Marketing:
* Manage the company’s online presence, including websites, social media platforms, and online advertising.
* Utilise SEO, SEM, and other digital marketing strategies to drive traffic, engagement, and customer acquisition.
Event Management:
* Plan and manage corporate events such as industry expos, product launches, and dealer conferences.
* Coordinate event logistics, promotional materials, and follow-up activities to maximise brand impact.
Collaboration:
* Work closely with the sales team to develop promotional offers and sales support materials to drive revenue and customer loyalty.
Vendor & Agency Management:
* Manage relationships with external vendors, agencies, and partners to ensure the effective delivery of marketing initiatives.
Skills & Experience Required:
Essential:
* Minimum 5 years' experience in marketing in a similar role within retail, ecommerce, or consumer-focused industries.
* Proven track record of developing and executing successful marketing campaigns, including email marketing and SMS.
* Experience in setting up and managing social media platforms.
* Strong analytical skills and the ability to interpret performance data to inform strategy.
* Proficiency in digital marketing tools and platforms (e.g., Google Analytics, CRM systems, social media platforms, graphic design software).
* Experience working with Shopify or other ecommerce platforms.
* knowledge of SEO, SEM, and website content management.
Personal Attributes:
* Highly organised with strong attention to detail.
* Proactive and able to take initiative.
* Comfortable working independently and collaboratively within a team.
* Adaptable and able to thrive in a fast-paced, evolving environment.
* Customer-obsessed and commercially minded with a focus on delivering results.
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