Digital PR Executive
Job Description:
Digital Funnel is a leading digital marketing agency specialising in SEO, digital PR and media outreach. We help brands gain high-authority press coverage and build strong online visibility through data-driven PR campaigns and journalist-friendly content.
We are looking for a Digital PR Executive to join our team. This is an opportunity to work on innovative campaigns, secure top-tier media placements and contribute to high-profile digital PR strategies. If you have strong writing skills, experience in journalism/PR and an interest in media relations, we want to hear from you.
Key Responsibilities
Strategic Campaign Development & Execution
1. Own the entire Digital PR strategy, from concept to execution for multiple clients across different industries.
2. Develop newsworthy, data-driven campaign ideas that generate organic media coverage and high-quality backlinks.
3. Lead the creation of press releases, media pitches and thought leadership pieces that align with clients' goals.
4. Collaborate with the in-house SEO teams to ensure PR efforts drive search visibility and engagement.
Media Outreach & Relationship Building
1. Develop and maintain strong relationships with journalists, editors and media contacts in relevant sectors.
2. Conduct targeted outreach to secure top-tier coverage in national, industry, and niche publications.
3. Monitor and leverage journalist requests via HARO, ResponseSource, Qwoted and Roxhill to secure reactive media opportunities.
Campaign Performance & Reporting
1. Track, analyse and report on campaign success using internal tracking tools.
2. Provide monthly performance insights to clients, measuring impact in terms of coverage, backlinks and engagement.
3. Continuously refine outreach strategies based on performance data, media trends and client objectives.
Client & Relationship Management
1. Act as the key point of contact for multiple clients, ensuring their Digital PR strategies align with broader marketing goals.
2. Collaborate with internal stakeholders across SEO, content, and paid media teams to ensure a cohesive approach to client growth.
Who We’re Looking For
1. 2+ years of experience in PR, journalism, or media relations, ideally in an agency or communications role.
2. Strong writing skills - experience in writing press releases, media pitches or advertorial style content.
3. A keen understanding of the media landscape, with the ability to identify newsworthy angles.
4. An analytical mindset, with the ability to measure and report on campaign success.
5. Experience using media outreach platforms such as ResponseSource, Roxhill, Prowly or Muck Rack is a plus.
6. Proactive, hugely creative and confident in working independently and as part of a team.
7. Strong understanding of SEO, content marketing and how PR fits into the wider digital landscape.
You'd be straight to interview if you had:
1. Track record & examples of securing high-authority media coverage and backlinks through creative PR campaigns.
Package:
Competitive salary. Negotiable depending on experience.
20 days annual leave + 1 day for your birthday.
Flexible office hours.
City centre location.
After 3 Month Probation:
Gym membership contribution.
Support offered for up-skilling.
We are Digital Funnel.
We are a digital marketing agency that offers a full suite of high-quality digital services. Our roots are in SEO and digital lead generation. We pride ourselves in offering a cutting-edge approach infused with digital PR and web design expertise which play a key role.
We want confident (but not cocky), hard-working, fun-loving, good-natured people to join our team. We have a superb team here that will be willing to help you be the best you can be. The company is growing year on year with plans to grow exponentially over the next 5 years. So there’s ample opportunity to build out your own team, as you grow into a senior position in the company.
Location
1. Location – Head Office, Connell Street, Off Lapps Quay Cork City.
2. Remote working – flexible days (3 days minimum in Cork office).
Apply with Complete Confidentiality
With a CV and cover letter.
Job Type: Full-time
Pay: Competitive Salary based On Experience.
Application question(s):
Please only apply:
If you have experience in journalism, copywriting or PR.
Can start in early April.
Living in Cork - as you need to be in the office 3 days a week.
Application deadline: 12/03/2025
Expected start date: 07/04/2025
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