Job - Digital Content & Activation Manager - eCommerce
Are you an individual with a strive to be the best? A brilliant partner who can influence, lead innovation & transformation across our Brands and Global Packaging footprint? Then we have a great opportunity for you.
Job Description
Job Title: Digital Content & Activation Manager, eCommerce
Role Type: 18 month secondment/FTC
Primary Location: St James Gate, Dublin
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge, and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.
About the role
The evolution of retail media and the fast-paced digital market are reshaping how we connect with shoppers and customers. At Diageo, we are committed to staying ahead by continuously testing, learning, and adapting to this dynamic environment. This role plays a critical part in using these opportunities to deliver impactful digital activations.
eCommerce has been a significant growth driver for Diageo in Ireland, consistently delivering value and contributing the largest growth to our business. This channel is all about capturing the personal and professional shopper shift to digital platforms and driving incremental growth for Diageo by creating strategies that promote a seamless and engaging shopper experience across touchpoints. As the digital world continues to expand, this channel will only become more pivotal to our overall business strategy.
This is an exciting opportunity to lead digital activation for one of Ireland’s most dynamic eCommerce portfolios, driving both category growth and Diageo’s leadership within it.
Working alongside commercial teams, you will work to understand shopper and customer needs, and then partner with eCommerce account managers to define an eCommerce activation calendar that aligns to these needs. You will then work directly with customers, supply, and agencies to lead perfect execution of this activation calendar.
Key Responsibilities
1. Retail Media Mastery: Partner with key retail media platforms to unlock data-driven, customer-centric campaigns that influence the path to purchase.
2. Test and Learn Agenda: Embrace a culture of experimentation, piloting new digital approaches to drive incremental sales.
3. Lead the charge in designing and driving market-leading eCommerce activations.
4. Lead the eCommerce Content & Activation Strategy across various channels.
5. Partner closely with Commercial and Marketing teams to develop a testing roadmap.
6. Proactively scan the external environment and online shopper behaviours.
7. Ensure eCommerce activation and brand plans are aligned and support brand strategy.
8. Lead the Measurement & Evaluation agenda for eCommerce activations.
9. Lead the Digital Shelf strategy, partnering with teams across the business.
10. Act as custodian for our Product Information Management (PIM) platform.
11. Contribute to the development of a digitally-capable organisation.
While the core responsibilities outlined above form the foundation of this role, the successful candidate will also be involved in strategic digital transformation projects to drive innovation and adapt to the evolving business landscape.
Skills Required
1. eCommerce – You are a digitally literate person with 5 - 7 years experience in digital marketing or ecommerce.
2. Data driven, you can synthesise and analyse data.
3. Creative and commercial problem solver.
4. Experience leading agency partners.
5. Agility to work in a fast-paced, matrix organisation.
6. Commercial competence – you're a commercial authority.
About You
1. Agitator, you challenge the norms.
2. Relentless in the pursuit of growth.
3. Go above and beyond to deliver the right outcomes.
4. Famous for making it happen.
5. An innovative change agent who can influence and inspire.
Diversity Statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”.
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways.
Worker Type: Employee
Primary location: Dublin, Republic of Ireland
Job Posting Start Date: 22nd November 2024
Feel inspired? Then this may be the opportunity for you.
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