Digital Marketing Executive
We are seeking a skilled Digital Marketing Executive to play a pivotal role in implementing and managing our comprehensive digital marketing strategy.
Key Responsibilities:
* Manage and maintain our websites (.com, .fr, .ie), ensuring they align with brand positioning.
* Increase web traffic and conversions across organic and paid media channels.
* Work with web development agencies and designers to enhance user experience and website functionality.
* Develop, execute, and monitor creative digital marketing plans.
* Collaborate with marketing, sales, and NPI teams to align content with campaigns and product launches.
* Measure and report on key performance metrics, including engagement, traffic, and conversions.
* Produce monthly reports on KPIs and digital marketing performance.
Requirements:
* Experience: 3-5 years of proven experience as a Digital Marketing Executive or in a similar role.
* Expertise: Strong knowledge of B2B digital marketing, including SEO, PPC, CRO, and email marketing.
* E-commerce: Familiarity with e-commerce platforms, tools, and best practices is highly desirable.
* Analytical Skills: Data-driven with strong analytical and critical thinking skills.
* Organization: Ability to manage multiple tasks in a fast-paced environment with excellent attention to detail.
* Tools & Technologies: Proficiency with tools such as Google GA4, Tag Manager, Looker Studio, SEO tools, Mailchimp, Meta Business Suite, and Magento (desirable).
* Education: BSc/BA in Marketing or a relevant field.
* Communication: Excellent written and verbal communication skills.
* Flexibility: Willingness to travel to the UK, France, and other countries as required.