Overview
This role reports to the Director, Marketing OC with a dotted reporting line to the Senior Marketing Communications Manager and sits within a wider pan-EMEA Marketing team.
The EMEA Content Marketing Manager plans and develops the content marketing strategy for the region with a think global, act local mindset across owned channels.
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Key Responsibilities
* Develop and execute a pan-EMEA content marketing plan for owned channels including social, emails, blogs and influencers marketing.
* Create and develop an annual, centralized content marketing calendar with a think global, act local approach for BAU and key gifting occasions.
* Facilitate and drive regular meetings with the Product Marketing Managers for content ideation, localisations and pan-EMEA themes.
* Plan, develop and create a range of BAU and key gifting occasions campaign content under the One4all brand including videos, gifs, statics, infographics, product stills, animations, memes, location videography and photoshoots.
* Collaborate closely with the Senior Digital Marketing Manager on email and blog engagement strategies.
* Develop, write and execute commercial-focused blogs and landing pages for Ireland and U.K. with SEO in mind.
* Drive ongoing refresh of older content for SEO-compliance.
* Lead on influencers marketing briefings pan-EMEA with focus on ensuring best-in-class practice and return on investment.
* Act as a brand guardian ensuring excellent attention to detail on communications, and visual consistency, tone of voice, and brand personality is executed across all content marketing outputs.
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Qualifications
* Minimum 5 years experience with proven track record in a similar content role in consumer space.
* Excellent verbal and written skills.
* Proven ability to write engaging copy and create compelling, contemporary content across all platforms.
* Ability to work in fast paced environment and work to tight deadlines.
* Resourceful and curious if you dont know the answer, youll find it or craft it yourself and share.
* Ability to build effective relationships across several stakeholders pan-EMEA.
* Ability to work to multiple projects and campaign deadlines and adapt to changing situations.