As the Marketing Executive, you will support the development and implementation of marketing initiatives to support Calor’s Accelerate28 Strategy.
Working with the Strategic Marketing Manager, you will assist with go-to-market activities, marketing calendar activities, and marketing communications aligned to Calor’s Accelerate28 Strategy.
The role will require you to support communications, market research, branding, and advertising to generate marketing leads. You will work closely with the Strategic Marketing Manager to create focused campaigns, marketing communications, PR, and event plans.
This role requires a highly organized individual with a project management mindset who demonstrates initiative, can multitask, and adapt quickly to changing demands.
Functions of the Role/Main Responsibilities:
1. Execution of the annual marketing plan aligning with Calor’s Accelerate28 Strategy and objectives.
2. You will recommend and support the implementation of marketing activity with a focus on go-to-market planning, channel/communication briefings, and post-launch evaluation.
3. Track and analyze the performance of marketing campaigns using KPIs and analytics, providing regular reports to the marketing management team and making data-driven recommendations for improvement.
4. Support the development of customer value propositions tailored to meet the needs of customers that deliver on margin and support the acquisition and retention strategy.
5. Responsible for delivery of in-life marketing customer communications plan. Managing CRM marketing lists and ensuring compliance with GDPR rules.
6. Present to key stakeholders and demonstrate strong customer and commercial insight.
7. Work with the Strategic Marketing Manager to generate insight that identifies key trends, issues, and opportunities in the market.
8. Manage a roadmap of events throughout the year to deliver brand awareness at key events.
9. Management and reporting of campaigns on Calor’s CRM system.
10. Involvement in key transformation projects when required, including taking on the role of business owner to ensure successful delivery.
Requirements
The Person Specification:
1. Minimum 2 to 5 years’ experience in a marketing role.
2. Education to a degree level or highly relevant compensating work experience in the energy industry.
3. An innovative and data-driven mindset.
4. Experience in marketing campaign management and customer relationship management.
5. Proven strong experience in marketing communications, event planning, PR, and sponsorship.
6. Knowledge and experience in digital marketing is not essential but beneficial.
7. Team player with a track record of working in a highly collaborative environment.
8. Hold a full clean driving license and must have the capacity and flexibility to travel throughout the country as required. Occasionally travel to other business units within the SHV family.
Key Behaviours:
Putting People at the Heart
1. You earn your people’s trust through honesty and integrity.
2. You treat people with care and respect.
3. You invest in your personal growth.
4. You provide honest feedback and encourage others to do the same.
5. You seek diverse perspectives to achieve team goals.
Setting Ambition
1. You articulate your goals in a way everyone understands.
2. You provide guidance through everyday actions and decision-making.
3. You bring people along with us using our personal energy.
4. You translate your goals and ambitions into objectives and actions.
5. You communicate clearly, openly, and often.
6. You safeguard a safe, positive, and supportive workplace.
7. You make sure people feel free to speak up and share opinions.
8. You encourage initiative and pursue new ideas.
9. You drive a culture that values, encourages, and supports diversity.
10. You never compromise on our ethics and compliance.
Problem Solving
1. You analyze all types of information and draw well-reasoned conclusions.
2. You probe information, weighing up the pros and cons of different solutions.
3. You problem-solve issues so that they do not reoccur.
4. You make confident decisions based on facts and data.
5. You accelerate learning by constantly testing, refining, and improving.
Delivering Result
1. You balance short-term success with long-term goals.
2. You achieve ambitious goals and take accountability for results.
3. You focus on real and relevant customer needs.
4. You leverage the power of your networks both inside and outside the company.
5. You show courage in trialing new solutions and delivering positive project outcomes.
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