A leading financial services provider is seeking a CRM Campaign Manager to take full ownership of its multi-channel communications strategy—driving customer engagement, retention, and acquisition across a large member base. The successful candidate will be stepping into a mature CRM function that already delivers over 5 million member communications annually, with strong open and click-through rates and a 98% retention rate.
This is a role for someone technically excellent, commercially minded, and ready to elevate CRM into its next phase of growth.
What you’ll be doing:
* Own and evolve the full CRM channel mix—email, SMS, push—using platforms like Xtremepush, Salesforce and Hubspot.
* Lead a team of two CRM Executives, providing mentorship and growing their strategic and technical capabilities.
* Design and execute campaigns across sales, onboarding, renewals, and retention—turning insight into action across six key customer segments.
* Champion automation, customer journey mapping, and workflow optimisation to create seamless, high-converting communications.
* Manage a unified CRM platform to deliver a single customer view and enable hyper-personalised experiences.
* Run strategic campaigns including acquisition funnels, cart abandonment, win-back, and multi-stage retention journeys.
* Present campaign results and insights to senior leadership, telling a compelling story around performance, learnings, and business impact.
* Drive integration between marketing and analytics, ensuring effective segmentation and journey orchestration.
* Maintain full GDPR compliance and best practices in consent, governance, and opt-ins.
* Partner with digital, product, and comms teams to align campaign strategy with broader commercial goals.
What you’ll bring:
* 4–6 years' experience in CRM, lifecycle marketing, or digital campaign management.
* Hands-on experience with CRM tools such as Xtremepush, Salesforce Marketing Cloud, Hubspot, Cheetah or similar.
* A strong grasp of customer data, CRM attributes, and data warehouses to power segmented journeys.
* Proven ability to strategise, execute, and optimise campaigns that drive measurable business results.
* Strong storytelling and stakeholder management skills—you can explain data-led decisions in a clear, engaging way.
* Technically fluent—you speak the “Twiggle” language and are comfortable automating, testing, and troubleshooting.
* An agile, fast-paced mindset—ready to move from “crawl to run” and accelerate campaign velocity.
* A creative, commercially-minded problem-solver who sees opportunity in tech and knows how to push platforms to perform.
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