Role: Social Content Creator & Marketing Executive
Cork/Dublin based, 1 year fixed term contract.
Benefits include phone, laptop, staff discount, food discount, training and development opportunities.
Kilkenny Design seeks a creative and digitally savvy social content creator to join our marketing team. The ideal candidate will live and breathe social media, understand digital trends, and know how to create engaging content that drives brand awareness and customer engagement.
Key Responsibilities
Content Creation & Strategy
* Create engaging, on-brand content for social media, including videos, reels, graphics, and photography for domestic and tourist brands and markets.
* Plan, shoot, and edit short-form video content tailored for platforms like TikTok and Instagram Reels.
* Support the execution of the social media content calendar, ensuring content is fresh, relevant, and aligned with key campaigns.
* Write compelling and brand-aligned captions, headlines, and social copy.
* Research and implement social media trends, ensuring we stay ahead of digital shifts.
* Manage and direct retail teams on creating in-house user-generated content such as fashion, gifting etc.
* Work closely with the marketing design team for graphic and video content requests for social media.
Social Media Management & Engagement
* Publish and schedule posts across various social platforms, ensuring consistency in brand tone and messaging.
* Monitor social media engagement, responding to comments, messages, and customer interactions.
* Manage shopping centre location partners, briefing relevant social media content to drive awareness and footfall to stores.
* Assist in influencer collaborations and user-generated content campaigns.
* Support paid social requirements and agency briefing.
Omnichannel Content Marketing
* Support retail content marketing including crafting in-store radio briefs, signage requests, and managing digital screens in-store.
* Lead retail pop-up campaigns and in-store brand activations.
* Brief website graphics and landing page updates.
* Brief ezine content as required.
* Support PR calendar moments through gift list curation.
Champion Green
* Support key campaigns and initiatives across the year for Champion Green.
* Build Champion Green social communities through regular and consistent content and audience engagement.
* Manage website content updates at key times in the year.
Performance & Insights
* Track and analyse content performance using social media analytics tools.
* Experiment with new content formats and engagement strategies based on data-driven insights.
Collaboration & Innovation
* Work closely with the Senior Brand & Content Creator, wider marketing team, and retail teams to align content with business goals.
* Assist in photoshoots, product launches, events, and other brand activations.
* Stay up-to-date with industry trends and emerging digital platforms.
Essential Skills
* Strong understanding of social media platforms, including Instagram, TikTok, Facebook, and LinkedIn.
* Experience in creating video and image-based content (filming, editing, post-production).
* Proficiency in tools like Canva, CapCut, Adobe Creative Suite or similar editing software.
* Excellent storytelling skills with a creative eye for aesthetics and branding.
* Strong writing and grammar skills with the ability to craft engaging and on-brand social captions.
* A passion for digital trends and a keen sense of what makes content shareable.
* A knowledge and interest in retail operations and digital.
We are a progressive employer with a values-based culture and a strong emphasis on people development.