Role Title:
Head of Business Segments and Go-To-Market
Business Area:
Commercial
About This Role:
eir evo is Ireland’s leading telecommunications and ICT Managed Services Provider. We empower our customers to evolve and transform by leveraging the latest technologies across communications, cloud, cyber security, connectivity, and managed services. We collaborate with our customers to ensure they have the right IT and Telco infrastructure enabling their business to grow.
Location: Flexible, hybrid working, i.e. Two days remote per week with three days at the head office in Heuston South Quarter, Dublin 2.
This is a key role which sits within the Commercial Department of eir evo, reporting to the Commercial Director. The Head of Business segments and Go-To-Market will be responsible for the overall success of our segments, driving sustainable growth, developing fit for purpose propositions that leverage our full portfolio across IT and Telco. You will be responsible for developing and executing comprehensive market strategies to drive growth across various business segments. The role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive landscape. The ideal candidate will have a proven track record in market segmentation, go-to-market strategy development, and cross-functional team leadership.
Why This Role:
As Head of Business Segments and Go-To-Market, you'll be at the forefront of driving the success of our business segments, focusing on growth and developing targeted propositions that tap into our full IT and Telco offering. Your role will involve creating and implementing market strategies to drive growth across different segments. We’re seeking a strategic professional with a solid grasp of market trends, customer needs, and the competitive landscape. The ideal candidate will have hands-on experience in market segmentation, go-to-market strategy, and leading cross-functional teams to success.
Expectations From The Role:
* Develop and execute market strategies to drive growth across various business segments. Initial focus on Small and Medium Businesses.
* Understand customer needs and tailor products and services by segment.
* Ensure alignment of key stakeholders, including sales, marketing, product, customer support teams, with the GTM strategy.
* Work with cross-functional teams to develop the value proposition, pricing and sales strategies.
* Agree on the success criteria and develop the KPIs to measure performance.
* Provide insightful monthly segment reports on the performance and forecast.
* Identify opportunities to effectively position our propositions against our competitors.
* Monitor competitive landscape and industry trends, feed requirements to product, pricing, service or sales teams to ensure we maintain our competitive advantage.
* Lead annual segment budgeting and forecasting process.
* Collaborate with Marketing to plan and execute successful go-to-market strategies.
* Drive continuous improvement initiatives across the business.
* Challenge the status quo to deliver transformational change.
Requirements For A Successful Application:
* Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).
* 7+ years of management experience.
* Proven experience in market segmentation, go-to-market strategy development, and business growth.
* Strong analytical and strategic thinking skills.
* Excellent communication and leadership abilities.
* Ability to work collaboratively with cross-functional teams.
Others:
* Excellent commercial focus, balancing vision with pragmatism to create growing profitable, market-leading strategies.
* Ability to lead virtual teams and represent the Business, both internally and externally.
* Ability to convincingly engage with all levels within the organisation.
* Ability to manage detail.
We are committed to creating an inclusive and supportive work environment. If you require any reasonable adjustments during the application or interview process, please let us know, and we will work with you to meet your needs. #J-18808-Ljbffr