Overview
Analytics Manager
Permanent
From £65,000+ Pension + Bonus + BUPA + ShareSave + 6.6 weeks holiday + Hybrid Working
Southampton, Store Support Office
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO), we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as an Analytics Manager and you’ll be a big part of this.
What's the job?
Reporting into the Head of Analytics and Data Science within the Customer Team at B&Q, the Analytics Manager will be responsible for delivering high-quality analysis and insights, answering complex and diverse questions from across the business. They will interact with a varied group of stakeholders to drive up the understanding of customers across the organisation, helping to shape our future strategies, improve customer experience, deepen engagement, drive revenue, and improve business efficiencies across both B&Q and TradePoint.
The Analytics Manager will be an exceptional analyst and will lead development on our most complex analyses, forecasting, and tool building using agile working methodologies, ensuring we’re delivering the right priorities to drive value.
Key Accountabilities / Responsibilities:
* Responsible for analysis related to understanding customers, CRM & Loyalty, marketing performance, and broader retail Insight requirements.
* Management of work backlog, using Agile management practices to prioritise effectively across the varying analytical needs and leading in a matrix structure.
* Lead a functional area of analysis within the team, such as Campaign & CRM evaluation, channel or product/range performance, while also supporting the wider set of deliverables across the business by identifying opportunities and making informed recommendations.
* Work in partnership with the Commercial CRM managers to drive customer value growth and profitability.
* Responsible for forecasting and campaign performance across Marketing channels; true incrementality, ROI, and contribution to owned exclusive brand mix.
* Lead analysts within a team, growing and nurturing the team through coaching and training. Help develop a culture of learning, empowerment, experimentation, and collaboration.
* Deliver the information provision for “The health of the customer,” including contributions to growth, cohort analysis, and churn rates.
* Conduct deep-dives and incremental analysis into performance to generate actionable insights.
* Work closely with Tech and Kingfisher to help deliver our data requirements roadmap.
* Be an active member of the wider data community across the group, engaging with the group data team and other banners across the group.
* Bring external thinking to B&Q by maintaining awareness of analytics usage in retail and other sectors and by keeping abreast of competitor technology and developments.
* Support the growth of new channels, Services, Digital, MarketPlace, and Retail Media with key analysis and information.
* Agitate the organisation to ensure we are fully realising the art of the possible and delivering maximum value to B&Q and our customers.
* Build relationships with key stakeholders from across the business and translate their ambitions and goals into analytical challenges.
What we need:
Required Skills & Experience:
* You have an extensive analytical background. You can write complex SQL queries and manipulate data using languages such as Python or R.
* You have proven project leading experience, leading an analytical team and working in complex matrix environments. You can manage multiple stakeholders, deadlines, and deliverables effectively.
* You have experience working within and leading teams using Agile methodologies. You can apply Scrum, Kanban, or other frameworks to plan, execute, and review your work.
* You have a proven track record of developing and coaching highly technical teams. You can mentor, motivate, and empower your team members to grow their skills and performance.
* You have experience using cloud-based analytical platforms such as Databricks, Snowflake, Google BigQuery, etc. You can leverage the power and scalability of these platforms to handle large and complex data sets.
* Experience in marketing campaign and CRM design and analysis is essential, working with customer data to find key insights that drive change within the business.
* You understand and can use statistical methods such as hypothesis testing, confidence intervals, and p-values to draw valid conclusions and recommendations.
* You care about Quality Assurance, leading coding documentation and version control best practices using GitHub.
* You know the basics of and want to explore new realms of customer behavioural analysis and omnichannel personalisation.
* You’ve used Jira/Confluence for managing workloads and documentation.
* You’re curious about how things work and getting to the bottom of business problems and data nuances.
* You understand and maximise the value of analysis and data science, acting with a commercial lens.
* You’re a skilled storyteller who can present compelling and engaging reports and dashboards that convey your insights clearly.
What's in it for me?
As part of a great team, you’ll be valued for who you are. We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people, and we want to help colleagues be at their best by offering a range of benefits to help you. Our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits, and more!
For any recruitment adjustments during the application or interview process, please contact recruitment@b-and-q.co.uk.
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