Our client is looking for an ambitious, results-driven Digital Marketing Executive whose primary responsibility will be to drive their email, CRM and automation activity – from acquisition right through to retention.
Key Responsibilities:
1. Manage the scheduling, deployment and reporting of customer email campaigns on the Klaviyo platform.
2. Manage and execute SMS campaigns.
3. Plan and deliver email automations and workflows to help retain existing customers, drive conversions and build brand loyalty.
4. Proof-read emails for clarity, grammar and spelling.
5. Come up with new creative email ideas and develop email A/B testing strategies.
6. Brief the internal design team and follow this through to execution.
7. Work closely with our Klaviyo account manager & continuously keep up with the latest Klaviyo tools and report back to the online team on new opportunities for growth.
8. Work with the wider digital teams to identify optimal channels for acquiring new email subscribers via competitions, social media campaigns and other online and offline channels.
9. Monitor the churn of new email acquisitions and test different promotions for driving conversions.
10. Ongoing management and continued segmentation of our email database.
11. Track the performance of emails KPI’s against the weekly, monthly and yearly targets and communicate the performance to internal stakeholders.
12. Support with blog and social media content.
13. Creation of online stock reports.
14. Develop and implement Klaviyo platform growth plan.
15. Analysis of data to inform future email strategies and campaigns.
16. Forward plan and manage email marketing calendar.
Skills & Experience:
1. Degree in Digital Marketing, Marketing or Communications or a related field.
2. The ability to meet tight deadlines, multi-task and respond quickly to changing business demands.
3. Knowledge of email marketing platforms such as Klaviyo, Mailchimp or Emarsys.
4. Commercial awareness. A Digital Marketing Executive must know his/her target market well and have the ability to create campaigns that grab the attention of customers.
5. Top quality analytical skills. A big part of this job involves gathering and analysing data to help understand our customer base and coming up with suggestions for improving the existing strategy.
6. Ability to use design applications such as Canva or Photoshop.
7. Excellent attention to detail.
8. Excellent copy-writing skills.
For more information, contact Leona at Arcon Recruitment.
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