About us:
Amach is an industry-leading technology driven company with headquarters located in Dublin and remote teams in UK and Europe.
Our blended teams of local and nearshore talent are optimised to deliver high quality and collaborative solutions.
Established in 2013, we specialise in cloud migration and development, digital transformation including agile software development, DevOps, automation, data and machine learning…
This role plays a pivotal, hands-on role in designing, implementing, and optimising customer journeys to drive engagement, retention, and lifetime value. It combines customer segmentation, performance analytics, and personalisation strategies to create seamless, data-driven experiences across all lifecycle stages.
Please note this role operates in a hybrid model with candidates expected to be able and willing to work from our customer's Dublin office at least once per week.
Required skills:
* 7+ years' experience in journey design, analytics, or personalisation within travel, e-commerce, or other customer-focused industries
* Proven ability to develop and optimise customer journeys that drive measurable engagement, retention, and lifetime value
* Expertise in customer segmentation, behavioural analysis, and predictive modelling to tailor journeys to key customer groups
* Strong knowledge of first-party data strategies to enhance personalisation and engagement
* Experience with journey mapping tools and CDPs (e.g., Sitecore, Salesforce Marketing Cloud)
* Advanced analytical skills with proficiency in SQL, Tableau, Power BI or similar reporting tools
* Hands-on experience in A/B testing and performance analysis to refine customer engagement strategies
* Strong stakeholder management, with the ability to align CRM, Marketing, Loyalty, Digital, Analytics, and Tech teams on strategy and execution
* Ability to define and execute long-term customer journey strategies aligned with business objectives
* Strong communication and relationship-building skills to drive cross-functional collaboration and execution
Key responsibilities & duties include:
* Map and enhance journeys across acquisition, engagement, and retention stages, using data insights to refine touchpoints and improve personalisation
* Work with Analytics and Data teams to refine audience selection, predictive modelling, and behavioural insights, ensuring high-value customer groups receive targeted experiences
* Establish KPIs, develop reporting frameworks, and analyse data trends to optimise engagement strategies and measure journey effectiveness
* Collaborate with CRM, Marketing, Loyalty, Digital and Tech teams to ensure journey strategies align with business objectives and enhance customer experiences
* Maintain GDPR compliance, working with Legal and Data teams to uphold ethical and regulatory standards in personalisation efforts
Desirable skills:
* Bachelor's degree in Business, Data Analytics, or a related field
* Postgraduate qualification or professional certification
What's in it for you:
* An opportunity to join a fast-growing company
* Options for career advancement
* Learning and development opportunities
* Flexible working environment
* Competitive salaries based on experience
Equal Opportunity Employer:
Amach is an equal opportunity employer and makes employment decisions on the basis of merit. We celebrate diversity and are committed to creating an inclusive environment for all employees. This job description is intended to convey essential responsibilities and qualifications for this role, but it is not an exhaustive list of tasks that an employee may be required to perform.
If you are passionate about driving customer success, advising on strategic solutions, and contributing to product innovation, we would love to hear from you!
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