Keogh’s Farm are searching for an experienced Brand Manager to join their growing team of Brand Storytellers on the Family Farm in North County Dublin. Reporting to the Marketing Manager, the ideal candidate will have experience rooted in Brand Marketing, a passion for Breaking New Ground with imaginative and actionable Marketing initiatives.
Our Story:
We have been farming the fertile lands of North County Dublin for over 200 years. We have an amazing team at the farm, all of whom we consider as family none-the-less. We love working with committed and inspiring people to create something our grandparents would be proud of. From our proud family heritage, hard work and passion for quality, we at Keogh’s Farm are committed to producing Ireland’s finest potatoes, crisps, and snacks that are truly…Grown with Love in Ireland.
A Flavour of what you’ll be doing:
Brand Planning: Develop & implement brand strategy for Keogh’s Crisps & Popcorn. Manage multiple agencies including: Advertising, Media, PR, Research, Activation, Design and Sales Promotions.
Brand Strategy: Work collaboratively with the Marketing team, Territory & Sales Managers to develop and implement brand strategy, ensuring consistency and clarity of message across all elements of the brand plan.
Campaign Management: Lead the development and co-ordination of key Campaigns in the Keogh’s marketing calendar, with activity both above and below the line. Managing and developing online content plan for multiple social and digital channels including Facebook, Instagram, Twitter and You tube for specific campaigns. Managing and monitoring KPIS for digital performance and liaising with the media agency to best optimize performance and digital spend.
Shopper Marketing: Lead the development and co-ordination of below-the-line campaigns for in-store shopper marketing activations and Commercial Innovations. Organising product launches and promotional events. Responsible for trade communication strategy to ensure strong visibility and greater awareness.
Category & Insights: Monitoring the performance of a brand through key performance indicators (KPI). Analysing brands of competitors, consumer trends, shopping behaviours. Support in the analysis of Retailer, Consumer, and Shopper Data to evaluate the performance of Marketing Campaigns and NPD initiatives.
NPD: Manage New Product Development & product renovation projects. Lead product packaging design projects from creative agency briefing to printing final artwork.
Management: Planning and Evaluating spend to ensure Campaigns and Projects are delivered on budget. Mentor and guide Assistant Brand Manager.
Customer Excellence: Plan, prioritise and delegate work tasks to ensure customer experience excellence. Manage our online customer community and social media interactions. Work with our customer care team to develop a customer service strategy.
Our Ideal Candidate will be able to demonstrate the following:
Core Skills:
* Excellent Organisational and Time-Management skills.
* Excellent communication/ interpersonal skills, both verbal and written, including influencing and collaboration skills.
* Balance of Creative Flair and Commercial Acumen.
* Resourcefulness (can turn their hand to anything).
* Strong Analytical Skills and Attention to Detail.
* Ability to objectively judge creative (Excellent copywriting skills & a strong eye for design).
* Excellent Presentation Skills.
Experience:
* 3+ years of Brand Marketing experience.
* Strong people management skills with proven ability to lead and develop a team.
* Experience planning and executing Brand Marketing campaigns through the line is required.
* Product Innovation and the ‘Go to Market’ process from idea to execution.
* Proven data analysis & interpreting EPOS data experience (e.g. Talysis, Nielsen, Dunnhumby, EYC etc.)
* Experience with digital marketing, including social media management and influencer marketing.
* Exposure to E-Commerce is desirable.
* Export Marketing (e.g. USA) experience would be an advantage.
* Experience managing PR and Media agencies.
Important Requirements:
* Must hold a full valid driving licence and have access to own vehicle.
* As member of the Marketing Team, you must demonstrate a passion and ability to grow and develop with the requirements of the role.
If you are interested please submit your CV and cover letter to joinourteam@keoghs.ie
Keogh’s Crisps is an Equal Opportunities Employer.
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