Build Your Career at Informatica
We're looking for a diverse group of collaborators who believe data has the power to improve society. Adventurous minds who value solving some of the world's most challenging problems. Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere.
Online Marketing Specialist
We require an experienced Online Marketing Specialist with skills in A/B testing, personalization campaigns, and customer experience optimization. This is a hybrid position based in Dublin, requiring 2 days on-site work per week. You will report to the Director of Web & Technology.
You will deliver A/B testing and personalization campaigns across Informatica's digital properties, driving incremental business value through customer experience improvements and optimization activities. The role collaborates with teams to identify, prioritize, and implement iterative testing strategies, providing guidance on campaign feasibility, execution, and sound testing methodology.
Your Role Responsibilities
* Develop and optimize the testing and personalization roadmap, including A/B tests and hypothesis-driven projects.
* Create and manage personalization campaigns using Adobe Target and Adobe Experience Manager, aligned with digital programs, product launches, and promotions.
* Integrate internal and external data sources into Adobe to drive program growth.
* Prioritize website testing, personalization, and usability enhancements through research.
* Develop and manage testing plans, including design mock-ups and recommendations for copy, images, and layouts.
* Perform QA, engage the team for testing, and track results to provide monthly updates to stakeholders.
* Maintain a repository of test hypotheses, results, and insights, along with a best practices playbook for campaign optimization.
* Report on funnel analysis and assist in regional growth initiatives.
What We'd Like to See
* Experience with statistical concepts related to website testing.
* General knowledge of HTML, JavaScript, and CSS.
* Familiarity with quantitative and qualitative research practices.
* Experience with user insight tools (e.g., Full Story preferred).
* Strong collaboration skills in fast-paced environments.
* Superior attention to detail and keen troubleshooting abilities.
* Proficiency in Microsoft Suite (Word, Excel, Outlook, PowerPoint).
Role Essentials
* Strong analytical focus with proven experience in A/B testing and personalization.
* Proficiency in Adobe Target, Adobe Analytics, and Adobe Experience Manager.
* Demonstrated ability to improve customer engagement and ROI through digital strategies.
* BA/BS or equivalent educational background, we will consider an equivalent combination of relevant education and experience.
* Minimum 5+ years of relevant professional experience.
Perks & Benefits
* Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans).
* Flexible time-off policy and hybrid working practices.
* Equity opportunities and an employee stock purchase program (ESPP).
* Comprehensive Mental Health and Employee Assistance Program (EAP) benefit.
We are guided by our DATA values and passionate about building and delivering solutions that accelerate data innovations. At Informatica, we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity.
Informatica brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets.