CATEGORY - Develop Category Insights for Customer and Yoplait
• Engaging customers directly on customer & category plans i.e. planograms (Top 3 retailers)
• Provide external insight on competitors, listing, delisting & space opportunities
CUSTOMER - Is our Market Data Leader
• Data management of all sources
• Provide internal insight on competitors and listing/delisting opportunities
• Track all Yoplait and competitor publicly available pricing and promotional plans
• For development and integration, opportunity to directly manage a customer
CONSUMER - Delivers Qualitative Consumer Insights
• Consolidates qualitative data for the Marketing Manager
• Support Marketing Manager on who buys what, where, and when
• Lead consumer project on competition understanding
• Assists Marketing Manager on NPD insight, building trade story
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