**Senior Integrated Marketing Communications Manager (IMC) EMEA**
We are hiring a Senior Integrated Marketing Communications Manager (IMC) EMEA for a 12-month fixed-term contract to join our Marketing Communications team in Dublin.
Key Responsibilities:
* Regional Campaign Strategy & Execution:
o Develop and execute consumer-focused campaign strategies tailored to the EMEA region.
o Localize global campaigns to align with regional market dynamics, cultural nuances, and consumer behaviors.
o Act as the central point of coordination for stakeholders to ensure successful campaign rollouts across EMEA markets.
o Own timelines, budgets, and resource allocation to deliver campaigns on time and within scope.
* Global Campaign Localization:
o Partner with global teams to adapt brand messaging, creative assets, and marketing strategies for local relevance.
o Collaborate closely with Digital, Creative, Communications and Brand teams to ensure consistency while addressing regional consumer preferences.
o Serve as the bridge between EMEA teams, Provider and Product Marketing as well as global stakeholders, ensuring alignment and successful execution.
* Performance Monitoring & Optimization:
o Monitor campaign performance across all channels using KPIs and data-driven insights.
o Provide clear analysis and actionable recommendations for continuous improvement.
o Implement real-time adjustments to campaign strategies to maximize impact and ROI.
* Budget Management and Optimization:
o Strategically allocate budgets to maximize the efficiency and effectiveness of campaigns.
o Track spend and ensure campaigns deliver measurable ROI.
Qualifications, Skills and Experience:
* Required:
o 8+ years of experience in marketing campaign management, with a focus on consumer campaigns and EMEA markets.
o Proven experience in developing and executing successful multi-channel, data-driven campaigns.
o Strong analytical skills with the ability to interpret data, monitor performance KPIs, and optimize campaigns.
o Excellent project management and organizational skills with a track record of managing multiple projects simultaneously.
o Strong communication and stakeholder management abilities, including cross-functional collaboration.
o Experience adapting global campaigns for local markets with attention to cultural and consumer nuances.
o Proficiency in marketing tools, reporting platforms, and budget management.
* Preferred:
o Experience in the fast-paced consumer-facing industry preferably in health.
o Familiarity with EMEA markets and the ability to drive targeted strategies for regional growth.
o Innovative mindset with a passion for staying ahead of marketing trends, best practices, and emerging technologies.
o Experience working with creative teams and external agencies to deliver high-impact campaigns.
Additional Information:
* At ResMed, all employees benefit from a bonus plan, the percentage of which depends on your position within the organisation.
* Working from home flexibility.
* You also have access to a referral bonus and to ResMed's preferred shareholding programme.
* Competitive benefits (Pension, Long-Term Illness Protection, Health Insurance...).
* Internal career opportunity - joining an international fast-paced and massively growing company.
* ResMed is an Equal Opportunity Employer.