Overview
The primary purpose of this position is to manage and support Access Technology product lines, including creating strategies for market development and growth in the region, creating sales concepts to increase market share etc. while working closely with the marketing teams, business management and divisional support in each local market.
As an individual contributor, you take direction to execute the regional marketing plan for the assigned specialty in alignment with the division's mission, vision and purpose, and overall company priorities. Consistently collaborate with key stakeholders to execute the assigned specialty vision and strategy in alignment to meet the needs for each region, while incorporating feedback from the field and customers.
The position will report to the Manager Market Development Interventional in EMEA. The position can be plant based at William Cook Europe in Denmark or at Cook Ireland or it can be field based if you are already working in a field-based role.
Responsibilities
* Collaborate with key stakeholders to establish, measure, and meet business plan goals for assigned specialty and geography.
* Support accelerating market adoption for the assigned specialty.
* Provides product & market support.
* Responsible for being the regional product champion/expert.
* Collaborate with key stakeholders to ensure consistent messaging for the assigned specialty.
* Support conversions with key customers for the assigned specialty.
* Answers sales & customer questions for the assigned specialty.
* Support product launch, campaign planning & execution.
* Provide consistent program-related field communications.
* Presents launch content to sales & support internal sales meetings.
* Collaborates on sales tools and messaging needs.
* Creates market updates to send to the field.
* Responsible for customization of large accounts.
* Responsible for actively engaging CRM as a key tool for communication & sharing customer & market insights back into the organization.
* Initiates focus campaigns in cooperation with sales.
* Identifies and develops relationships with SMEs to advance for the assigned specialty.
* Supports ordering congress materials / samples - regional or specialty shows.
* Responsible for delivery of marketing materials for reimbursement due to updates or change in information.
* Supports sales training & develops marketing tools and materials
* Meets deadlines and completes administrative duties such as expense reports, training, reporting, policy acknowledgments, etc. in a timely manner.
* Conducts Cook business with integrity and in compliance with applicable standards and Cook policies.
* Within the scope of responsibility, ensures all quality, regulatory, compliance, and product-specific requirements are met.
Qualifications
* 5-7 years of relevant experience in sales, marketing and/or product management.
* A higher level degree in related field and/or equivalent relevant experience desirable.
* Extensive sales, marketing and/or product management experience.
* Demonstrated deep knowledge and experience with relevant products and market. Prior experience in leading organizational change preferred.
* Demonstrates strong strategic business skills.
* Demonstrates strong leadership skills.
* Prior experience leading organizational change.
* Models the company standards that others are expected to follow and demonstrates positive and constructive behaviors that drives achievement.
* Intermediate skills in Microsoft Office
* Ability and willingness to travel on company business up to 50%.