Who We Are:
Cpl is partnering up with SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) to lead a new era of audio entertainment and services by delivering compelling subscription and ad-supported audio experiences for listeners in the car, at home, and on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories, and music they love.
We are proud to be launching a new state-of-the-art technology facility in Dublin, Ireland. The Dublin-based team will play a critical role in our continued digital transformation and will function as a center of excellence for SiriusXM’s global Product and Technology organization.
SiriusXM’s new Dublin facility will comprise a workforce primarily focused on software development, automotive technology and engineering, AdTech, data science, and analytics. Talent based in the new technology hub will be charged with developing and implementing best-in-class standards for high-quality, scalable software deliveries for SiriusXM’s streaming and in-vehicle audio entertainment platforms.
How you’ll make an impact:
This role will be a key partner for our sales and marketing organization to drive towards our trial conversion goals through the use of data-driven analytics to tell meaningful stories that aid our business partners in their decision-making. The Marketing Analytics team at SiriusXM is a highly valued group within the enterprise, working closely with various business owners to drive the company toward success.
What you’ll do:
1. Serve as the primary point person and thought leader of analytic and data insights for trial conversion.
2. Partner with the conversion marketing team to understand drivers, both internal and external, of customer subscription activity across key segments in the sales funnel.
3. Maintain and automate analytical tools and reports for evaluating performance of customer listening behavior, customer response, conversion, and conversion revenue.
4. Monitor trends and key metrics and provide proactive insights with the marketing and analytics teams to identify areas for marketing improvement.
5. Support dashboards, ad-hoc reports, and analysis that measure performance, directly impacting subscriber revenue.
6. Develop a strong understanding of SiriusXM transactional, marketing, and operational databases and be an expert in identifying best data sources for analyses.
7. Perform data quality audits to maintain and assure data integrity.
8. Integrate required source data to provide deeper understandings of customer behavior and segmentation opportunities.
What you’ll need:
1. Bachelor's degree in data analytics, statistics, computer science, math, economics, or equivalent relevant experience; advanced degree preferred.
2. 10+ years of experience as a consultant or analyst in marketing, finance, economics, or valuations preferred.
3. Strong analytical and quantitative problem-solving skills.
4. Thorough knowledge of SQL; Python familiarity a plus.
5. Comfortable operating with large datasets and extracting insights and recommendations from the data.
6. Strong Tableau dashboard development skills or equivalent experience in similar BI tools.
7. Basic working knowledge of data engineering, with some model building and ML pipelines.
8. Databricks and Salesforce experience a plus, but not required.
9. Excellent interpersonal skills and ability to interact with colleagues at all levels.
10. Excellent written and verbal communication skills.
11. Ability to work independently and in a team environment.
12. Ability to project professionalism remotely and in person.
13. Ability to handle multiple tasks in a fast-paced environment.
14. Commitment to internal client and customer service principles.
15. Willingness to take initiative and follow through on projects.
16. Strong organizational skills and attention to detail.
Very nice to have:
* A passion for audio entertainment.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism, and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
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