About Lenovo
We are a global technology powerhouse, ranked #248 in the Fortune Global 500. Focused on delivering Smarter Technology for All, we build world-changing innovation that builds a more equitable, trustworthy, and smarter future.
Description and Requirements
This role focuses on developing and executing a territory-specific marketing strategy aligned with our Infrastructure Solutions group's global objectives.
Key Responsibilities:
* Develop and execute a territory-specific marketing strategy to drive demand generation campaigns, events, and digital initiatives.
* Collaborate across business units, Sales, Product Management, and key technology alliances to align priorities and drive joint demand programs.
* Engage Business Partners, System Integrators, and PR teams to enhance market visibility and strengthen go-to-market strategies.
* Manage and optimize the territory marketing budget to maximize ROI and track KPIs for continuous improvement.
* Plan and execute high-impact virtual and in-person events to drive customer engagement and business growth.
Requirements:
* 5+ years of experience in B2B marketing, preferably in the IT or technology sector.
* Fluency in English.
* Familiarity with our ISG portfolio, data center solutions, and AI enterprise space.
* Ability to develop and execute multi-channel marketing strategies aligned with business goals.
* Experience with managing marketing budgets and tracking KPIs for performance optimization.
* Proven ability to work with business partners, alliances, and sales teams to drive growth.