HEAD OF MARKETING & ECOMMERCE My client, progressive Irish-owned company based in the West, is looking to hire a Head of Marketing & eCommerce, who will play a crucial role in scaling the existing eCommerce and retail business. This position will involve enhancing customer loyalty, improving conversion rates, and ensuring that our client remains a leader in innovation and automation within the industry. The successful candidate will be a pivotal member of the Senior Management Team, leading the Marketing & eCommerce department, and collaborating with external agencies to achieve the companys key performance indicators (KPIs). Responsibilities: Strategic Leadership Develop and execute strategies to scale Carraig Donns eCommerce and retail business, leveraging brand loyalty and driving the companys evolution as an omni-channel retailer. Lead the eCommerce function with a focus on increasing revenue, customer growth, and conversion rates while meeting key departmental and company KPIs. Collaborate with the Senior Management Team to align eCommerce and Marketing strategies with broader company objectives. Marketing Strategy & Execution Develop and implement comprehensive Marketing strategies for both traditional and online retail channels. Provide strategic guidance on digital marketing across multiple channels, including Paid Social, SEO, Paid Search, Shopping, Affiliates, Content Management, Native, Display, and Video, utilising platforms such as Facebook, Instagram, Google Ads, Bing, and emerging social channels. Manage and optimise digital marketing budgets based on data-driven insights to maximize ROI. Brand & Campaign Management Oversee brand management for Carraig Donn and associated private labels, ensuring adherence to brand guidelines and consistency across all marketing outputs. Lead the development of innovative Marketing campaigns, supporting various departments and aligning with seasonal events and promotions. Manage the retail calendar, coordinating product launches, seasonal events, and promotional activities. Experience of co-ordinating shoots, campaign management, negotiating collaboration contracts with influencers and brand ambassadors, extensive knowledge of the fashion industry; agencies, events, publications, tv segments, Irish fashion advertising avenues, and fashion digital platforms. Customer Experience & Digital Innovation Continuously improve user experience (UX) and identify opportunities for innovation and automation to enhance efficiency and customer satisfaction. Oversee the development and implementation of eCommerce technologies that support future growth and digital innovation. Stakeholder Communication & PR Act as the public representative for Carraig Donn, managing company communications and issuing press releases in alignment with the companys brand and values. Ensure clear communication of all Marketing and eCommerce activities to relevant stakeholders, including regular reporting on campaign performance using analytical tools for data-driven decision-making. Team Leadership & Development Lead, mentor, and recruit members of the Marketing & eCommerce team, fostering innovation, identifying development areas, and ensuring high standards across all departmental outputs. Manage customer-focused Marketing programs, including the Loyalty program and omni-channel platforms, while ensuring compliance with GDPR and company policies. Financial Management Manage the annual marketing budget, strategically deploying spend across all outlets to achieve optimal results. Market Research & Opportunity Identification *Conduct market research to identify new opportunities that drive business growth through advanced Marketing practices and technological advancements. Planning & Collaboration Lead the annual, promotional, and weekly planning processes in conjunction with the Buying team and Senior Management to ensure cohesive execution of marketing and retail strategies Requirements: Bachelors degree in marketing, Business, or a related field(masters degree preferred). 6+ years of experience in marketing and eCommerce Experience in Fashion & Retail Marketing Digital Marketing Proficiency eCommerce Management Data-Driven Decision Making Strategic Planning Team Leadership Budget Management Creative Campaign Development Ifyouareinterestedinthisposition,pleasehitthe'ApplyNow'buttonoremail #LI-JM10 Skills: marketing ecommerce retail