Senior Marketing Manager Kilkenny Office
A market-leading B2B & B2C brand seeks a strategic and results-driven marketing leader to lead their marketing team. If you have a passion for brand development, team leadership, and driving impactful marketing campaigns across multiple markets, this may be the ideal opportunity for you.
Job Description:
* Team Leadership: Manage, develop, and motivate a high-performing marketing team, setting clear goals and KPIs.
* Brand Strategy: Drive the company's brand experience across B2B and B2C markets, ensuring consistency and impact.
* Market Research & Insights: Analyse customer trends and the competitive landscape to inform data-driven marketing decisions.
* Multi-Channel Marketing: Oversee digital, print, in-store, and event marketing strategies across the UK, Ireland, and France.
* Sales Collaboration: Work closely with the sales team to align marketing initiatives with business growth objectives.
* New Product Launches: Plan and execute marketing strategies for new product introductions, working alongside R&D and sales teams.
* Budget & Performance Management: Manage the marketing budget and measure campaign success against key business objectives.
Requirements:
* 7+ years marketing leadership experience, with a proven track record in team management and strategic marketing execution.
* Bachelor's or Master's degree in Marketing or a related field.
* Strong ability to develop and implement brand strategies that drive results.
* Excellent project management skills - able to juggle multiple initiatives in a fast-paced environment.
* A creative and analytical mindset, with experience leveraging data to optimise marketing performance.
* Willingness to travel to the UK and international trade fairs as required (low frequency).
About Us:
We are a market leader in premium home and bathroom solutions, operating across the UK, Ireland, and France. We are known for our innovation, quality, and customer-first approach.
What We Offer:
* Competitive salary & benefits package.
* Hybrid working - flexibility to balance remote and in-office collaboration.
* Career growth - work with a well-established, forward-thinking business that values innovation.
* Impactful role - drive high-visibility marketing initiatives in a market-leading company.