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Description
BDO Ireland are seeking a dynamic and motivated marketing executive to join our Clients & Markets team.
We're looking for an experienced executive level marketer to take ownership of and drive key performance areas for marketing.
This role would suit a self-motivated and well-rounded marketeer with experience across a broad range of channels.
It requires adaptability, versatility and effective prioritization and organisation skills.
We're a tight-knit team so seeking a team player with enthusiasm and willingness to bring new ideas to the table.
Key Responsibilities Digital Marketing: Assist in the creation and execution of digital marketing campaigns across various channels, including social media (paid and organic), email marketing, display advertising and SEM PPC.
Collaborate with the marketing team to develop engaging and compelling campaigns for digital platforms ensuring joined up thinking across other marketing channels (Events, PR, Print, Sponsorship).
Monitor and analyze digital marketing metrics to evaluate campaign performance and identify areas for improvement.
Support the implementation and management of paid advertising campaigns, including search engine marketing (SEM) and display advertising.
Monitor campaign performance metrics, analyze data, and provide actionable insights to optimize performance and drive ROMI (Return on Marketing Investment).
CRM System Management: Align all digital activities to automate and link through our company's CRM system to effectively track and improve ROMI.
Work with service lines to strengthen proficiency with utilising the CRM system for business benefit.
Engage parties across the firm to ensure data accuracy and availability in the CRM to drive decision making.
Optimise opportunities for improvement in management of CRM for client focused initiatives.
Market Research and Data Analysis: Provide support for the marketing team on all aspects of market research and report creation for the firm (internal and external).
Sort through complex data to provide simple and clear insight, including a high level of proficiency with excel.
Additional Responsibilities: (support the wider C&M team, as required) Help manage BDO's online presence, including website updates, blog posts, and social media profiles.
Provide support and insight to service line teams across the firm as needed.
This can involve support with presentations, marketing collateral, USP creation and go to market messaging.
Possess the versatility to roll up your sleeves and get stuck in providing support as needed with other marketing areas as required: events, PR, sponsorships.
Skills, Knowledge And Expertise Bachelor's degree in Marketing, Business, or a related field.
2-3 years' experience in a marketing role.
Experience viewing marketing activities through a commercial lens.
Some project management experience desirable.
Strong interest in digital marketing, performance marketing, and data analysis.
Experience with digital marketing tools, including Google Analytics, Google Ads, social media platforms, CRM systems including HubSpot highly desirable.
Basic understanding of personalisation and conversion tracking i.e.
(UTMs).
Professional services experience desirable.
Detail-oriented and organized with an analytical mindset and the ability to interpret and derive insights from data.
Ability to work independently, autonomously and collaboratively in a fast-paced, deadline driven environment, managing multiple projects simultaneously.
Self-motivated and eager to learn, with a proactive approach to problem-solving.
Excellent verbal and written communication skills.
A high level of proficiency with Microsoft tools (Word, Excel, Powerpoint) is essential in this role.
Benefits Career Progression Annual Leave Purchase Scheme State of the art office Central location Travel Green Allowance Voucher Digi Doc Adoptive Leave Increase Together Anywhere Leave BDO Learning & Development programme Coverage of professional subscription BDO is an equal opportunities employer Seniority level Not Applicable
Employment type Full-time
Job function Marketing and Sales
Industries Advertising Services
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