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* Contribute and influence the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against the overall business objectives and strategies
* Work with Corporate Communication and Product Marketing teams to provide recommendations for best-practice digital strategy.
* Manage the day-to-day support and execution of digital marketing campaigns including project management, build, QA, deployment, measurement/reporting
* Provide subject-matter expertise on paid marketing strategies that will meet business objectives
* Lead the targeting and audience segmentation for digital campaigns across a variety of programs and initiatives
* Leverage automation to improve processes and productivity, and make recommendations to support and scale
* Develop and execute A/B testing in paid campaigns and brand studies to refine messaging and drive brand lift
* Leverage data to analyze results, establish benchmarks, identify trends, report and execute on key findings in a way that informs decisions and improves the customer experience
* Analyze campaign results and provide actionable recommendations for improved performance
* Proactively work to maintain SEO fundamentals – XML sitemaps, robots.txt files, meta descriptions & title tags, etc.
* Conduct ongoing content, keyword, and URL audits to improve user and search engine relevancy of key pages
Qualifications & Experience
* University or college degree with at least 5-7 years of digital marketing experience in campaign management, email marketing, analysis & reporting, project management, social media & eCommerce preferred
* Experience in B2B digital marketing preferred
* Experience with implementation of Salesforce, Pardot, Sales Enablement tools
* Ability to set forecasted goals and to develop business strategy that achieves those goals
* Proven experience managing search engine marketing and social marketing budgets and campaigns
* Working knowledge of SEO best practices
* Understanding of HTML, CSS and code structure including XML sitemap submissions, internal linking and keyword generation
* Analytically driven, including experience with Google Analytics
* Strong project management and inter-departmental coordination skills
* Highly motivated with ability to thrive in a fluid and demanding environment
* Ability to flourish with minimal guidance, be proactive, and handle uncertainty
* Able to develop comprehensive project plans to be shared with leadership and other staff members
* Thinking and acting entrepreneurially
* Solid organizational skills including attention to detail and multitasking skills
* Fluency in English
* Medical devices industry experience a plus
* This role is remote, you can be based anywhere in UK, Ireland, France, Belgium, Italy
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