An exciting opportunity has arisen to lead the paid search acquisition activities for a great Irish retail & ecommerce brand, marketing their products across the world. Key global markets include US, UK, EU and managing channels such as paid search, social, affiliates and amazon. This is a newly created role, taking ownership and driving campaigns with significant budgets. This role offers excellent career opportunities in a growing team.
Key Responsibilities :
1. Management of a range of international performance campaigns including Affiliate, Google Ads, Bing, Amazon Ads and social media.
2. Full delivery of acquisition marketing campaigns, from creation and briefing through to aligned delivery across multi-channels within budget
3. Identify ongoing improvements to performance channels and drive required changes to optimise
4. Work with eCommerce colleagues to ensure website is in sync with promo/campaign calendar
5. Own the customer acquisition plan to continuously to drive consistent business growth
6. Produce regular KPI reporting including detailed post campaign analysis
7. Co-ordinate SEO projects working with eCommerce Manager, in-house developer and SEO agency
Key Competencies / Skills Required:
8. Excellent verbal and written English and communication skills
9. Experience and confidence in presenting reports and optimisations at a senior level.
10. Strong understanding of all aspects of SEO; technical, on-site & off-site.
11. A data driven, analytical mindset with the determination to get resolution on issues.
12. Excellent proficiency in google analytics.
13. Ability to develop compelling creative and assets to aid delivery on defined campaign targets.
14. Good collaboration skills with ability to drive results whilst maintaining good relationships.
15. Experience delivering user facing online initiatives that involved cross functional teams.
Essential Criteria:
16. 4+ years demonstrable track record of delivering on ambitious international digital performance targets for B2C brand.
17. Depth of expertise in Paid Search.
18. A genuine passion for digital marketing and eCommerce.
19. A hands-on results-orientated individual with a strong sense of ownership and accountability.
20. An effective communicator.
21. Third level qualification in computer science, digital marketing and/or eCommerce.
22. Experience working with external agencies, suppliers and partners.