Job description
Marketing Manager — Join Our Growing Team
Location: Letterkenny, Co. Donegal
Job Purpose:
The Marketing Manager will be responsible for the development and execution of strategic and day-to-day marketing activities, with a hands-on approach. The role requires both strategic planning and practical implementation, from managing digital campaigns to planning and running events. The Marketing Manager will play a pivotal role in enhancing the firm’s brand and client engagement, with a current focus on the private client sector.
Key Responsibilities:
Strategic Planning & Implementation:
* Develop and execute a marketing strategy tailored to the firm’s goals.
* Take on both high-level planning and hands-on execution, ensuring that strategies are effectively implemented and deliver results.
Brand Management:
* Take an active role in managing the firm’s brand identity, ensuring consistent messaging across all platforms.
* Personally design and produce marketing materials, such as brochures, client newsletters, and social media content, where necessary.
Digital Marketing & Social Media:
* Lead the firm’s digital marketing efforts, including managing the website, SEO, social media, and email campaigns.
* Be responsible for ensuring completion of day-to-day tasks like updating the website, engaging on social media, and analyzing campaign performance.
Client Relationship Marketing:
* Directly engage with clients through newsletters, events, and other outreach activities.
* Collaborate with the legal team to create personalized marketing materials that resonate with clients and highlight the firm’s expertise.
Event Management (Hands-On):
* Plan and coordinate client & company events, from concept to execution, including handling logistics, invitations, and on-the-day coordination.
Content Creation & Copywriting:
* Produce marketing content (in-house & outsourced), including video (long-form and short-form), blog posts, articles, and social media updates.
* Create and maintain a vibrant content library, supported by a content calendar and production schedule.
* Work closely with colleagues in our legal departments to craft client-facing materials and thought leadership content.
Market Research & Competitor Analysis:
* Conduct research to identify market trends, client preferences, and competitor activities, and use this information to adjust marketing strategies.
Budget & Resource Management:
* Manage the marketing budget efficiently, ensuring that resources are allocated effectively and that there is a strong return on investment.
* Use available tools and platforms to their fullest potential, maximizing the impact of each marketing effort.
Internal Collaboration & Support:
* Work closely with partners, fee-earners, and other staff to ensure that all marketing efforts are aligned with business goals.
* Be available to assist with ad-hoc marketing needs, from preparing presentations to coordinating activity around topical material.
Key Skills and Qualifications:
Education:
* Degree in Marketing, Business, Communications, or a related field.
* A professional marketing qualification is desirable.
Experience:
* At least 3 years of marketing experience, ideally in a law firm or professional services environment.
* Demonstrated ability to handle both strategic and operational marketing tasks.
Technical Skills:
* Proficiency in digital marketing tools and platforms (Google Analytics, Facebook Ad Manager, CRM software, social media management tools, graphic design tools, etc.).
* Experience with website management, email marketing, and social media content creation.
* Experience with video – planning, execution and production, to enable and support a large and scalable output.
Key Competencies:
* Motivated, energetic and able to lead, collaborate and work as part of a team.
* Strong communication and project management skills, with the ability to take initiative and lead projects from start to finish.
* A flexible, hands-on approach, comfortable balancing strategic priorities with day-to-day tasks.
Other Qualities:
* Creative thinker with a practical mindset, who can adapt quickly to changing circumstances.
All applications must include:
* Short Introductory Note
* Up-to-Date CV
* Cover Letter highlighting why you are applying and explaining why you are the best fit for us.
* Shortlist of your portfolio…show/tell us the projects you’re most proud of.
Job Types: Full-time, Permanent
Additional pay:
* Performance bonus
Benefits:
* Company events
* On-site parking
Schedule:
* Monday to Friday
Education:
* Bachelor's (preferred)
Experience:
* Marketing: 3 years (required)
Work Location: In person
Application deadline: 17/11/2024
Reference ID: MM2024
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