Job Title: Digital Content & Activation Manager, eCommerce
Role Type: 18 month secondment/FTC
Primary Location: St James Gate, Dublin
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.
About the role
The evolution of retail media and the fast-paced digital market are reshaping how we connect with shoppers and customers. At Diageo, we are committed to staying ahead by continuously testing, learning, and adapting to this dynamic environment. This role plays a critical part in using these opportunities to deliver impactful digital activations.
eCommerce has been a significant growth driver for Diageo in Ireland, consistently delivering value and contributing the largest growth to our business. This channel is all about capturing the personal and professional shopper shift to digital platforms and driving incremental growth for Diageo by creating strategies that promote a seamless and engaging shopper experience across touchpoints. As the digital world continues to expand, this channel will only become more pivotal to our overall business strategy.
This is an exciting opportunity to lead digital activation for one of Ireland’s most dynamic eCommerce portfolios, driving both category growth and Diageo’s leadership within it.
Working alongside commercial teams, you will work to understand shopper and customer needs, and then partner with eCommerce account managers to define an eCommerce activation calendar that aligns to these needs. You will then work directly with customers, supply and agencies to lead perfect execution of this activation calendar. In some cases, this may require tailoring and adapting our programs to meet the specific needs of strategically important customers to work with them to differentiate their offer, or to develop tailored eCommerce activations where there is significant opportunity.
Key Responsibilities
1. Retail Media Mastery: Partner with key retail media platforms to unlock data-driven, customer-centric campaigns that influence the path to purchase.
2. Test and Learn Agenda: Embrace a culture of experimentation, piloting new digital approaches to drive incremental sales in the Republic of Ireland while learning from each activation.
3. Lead the charge in designing and driving market-leading eCommerce activations that combine digital marketing, data and analytics, creative problem-solving, and robust project management.
4. Lead the eCommerce Content & Activation Strategy across Grocery.com, Pureplay, and B2B wholesale channels.
5. Partner closely with Commercial and Marketing teams to develop a testing roadmap, ensuring we are constantly learning and optimizing across channels.
6. Proactively scan the external environment and online shopper behaviors to identify needs for specific eCommerce activations.
7. Ensure eCommerce activation and brand plans are aligned with brand strategy and positioning.
8. Lead the Measurement & Evaluation agenda for eCommerce activations, instilling a culture of continuous learning and optimization.
9. Lead the Digital Shelf strategy, partnering with teams across the business to ensure our brands are consistently showing up and standing out across all online purchase channels.
10. Act as custodian for our Product Information Management (PIM) platform and Brandbank.
11. Contribute to the development of a digitally-capable organization, educating and empowering colleagues on outstanding eCommerce activations.
Skills Required
1. 5 - 7 years experience in digital marketing or eCommerce.
2. Data-driven with the ability to synthesize and analyze data.
3. Creative and commercial problem solver.
4. Experience leading agency partners and developing campaign briefs.
5. Agility to work in a fast-paced, matrix organization.
6. Commercial competence with experience handling customers.
About You
1. Agitator who challenges the norms to drive breakthroughs.
2. Relentless in the pursuit of growth.
3. Go above and beyond to deliver the right outcomes.
4. Famous for making it happen.
5. An innovative change agent who can influence and inspire others.
Diversity Statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”.
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you.
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