PORTWEST, a leading global manufacturer of safety wear, workwear and PPE is currently seeking applications for the position of Ecommerce and Marketplace Digital Content Specialist to be based in our HQ in Westport, Co.Mayo.
Portwest is one of the fastest growing workwear companies in the world currently employing over 5,700 staff worldwide, with customer service staff in over 130+ countries and 11 Global warehouses in UK, Ireland, Italy, Poland, Spain, UAE, USA and Australia. We design, manufacture and distribute market leading workwear, safety wear and PPE in fully owned production facilities.
OVERVIEW OF DUTIES & RESPONSIBILITIES:
Seeking an experienced Digital Content Specialist to join our dynamic team and actively support the drive for sales growth and the evolving plan that is the Portwest eCommerce and Marketplace strategy which supports the Company annual and 5-year growth plans
This role is pivotal in collaboratively creating, managing and implementing high-quality, engaging content for product listings and storefronts that drive sales on both B2C and limited B2B platforms
The ideal candidate will have a proven track record of work together with Marketing, Graphics, and Product Management teams to produce content that not only attracts but converts into customer sales. Compelling visual assets and WORDS that sell
The applicant will continually need to brainstorm new and innovative eCommerce and Marketplace tactics and strategies, challenging historic ways of doing things to deliver best in class outcomes
PERSON REQUIREMENTS:
Creative thinker with a knack for storytelling through product listings
Content Creation, Evolution & Management: Develop compelling product descriptions, titles, and bullet points tailored for B2C platforms like Amazon.com and select B2B platforms like Amazon Business
Commercial awareness and pragmatism are cornerstones of this role and demonstration of past commercial success will be necessary to give the confidence that you can help deliver sustainable sales growth
Excellent writing, editing, and proofreading skills with an eye for detail
Ability to multi-task, prioritise workload and meet deadlines
Ability to fit in with an existing dynamic team culture and work well as part of the wider matrix management environment
Adaptable to fast-paced environments with changing priorities
Proactive, self-starter attitude with the ability to work independently or in a team
Be an accomplished performer concerning content marketing, including understanding consumer behaviour online, digital platform management, brand management, new product launches and seasonal promotions
Desirable: multi-lingual in one or more of the following languages: French, German, Spanish, Italian
PRACTICAL EXPERIENCE:
3 to 5 years’ experience in a content focussed role working within a DTC, B2C or B2B environment with hands-on experience of listing content management
Experienced freelance or from an ecommerce focussed business or agency
Relevant degree in Digital Marketing, Media Communications, Journalism, English Language, Business, Digital & Ecommerce, Creative Writing or similar relevant field
ROLE FUNDAMENTALS:
Stay informed of platform updates, trends, and changes in algorithms to keep content strategies effective
Collaboration: Work closely with the Marketing and Graphics teams to align content with broader Marketing strategies, brand standards and campaigns
Coordinate with Graphic Designers to ensure visual elements complement textual content, enhancing product appeal
Work with Product Managers to gain in-depth product knowledge for accurate and persuasive content creation
Ensure content is optimized for SEO, adhering to best practices for keyword usage, meta descriptions, and tags to enhance visibility and sales
Project Management: manage multiple listing projects simultaneously, ensuring deadlines are met without compromising quality and be able to prepare regular reports on content performance, providing insights and recommendations for improvement
Content Creation and Copywriting: Crafting engaging, informative, and persuasive descriptions
Campaign Management: plan, execute, and analyse product and marketing campaigns
Consumer Behaviour: Understanding what drives online purchasing decisions.
Perform A/B testing on listings to determine effectiveness and iterate based on performance metrics
Digital Analytics: Understanding performance metrics to optimise listings and campaigns
Analytics & Reporting: Utilise analytics tools to monitor listing performance, understand customer behaviour, and adjust strategies accordingly
Quality Assurance: Review and edit content for accuracy, grammar, tone, and brand consistency
Basic understanding of graphic design principles or experience working with design software is a plus
Ideally, the candidate should have a working knowledge of Microsoft, Google and Adobe suites of products, and content management such as Akeneo or SEO tools, advertising platforms such as Google Ads; keyword tools, search console and platform accompanying software such as Helium 10 and Jungle Scout
COMPANY AWARDS
Great Place To Work 2023
Best Medium Sized Workplaces 2022
Ibec Leading in Wellbeing Top 100 companies 2021
Portwest CEO - Business Man Of The Year - In Business Ireland 2020
Deloitte Best Managed Companies 2016-2023
Private Irish Business of the Year Export Industry Awards 2019
Exporter of the Year 2018
Portwest CEO - EY Entrepreneur of the Year 2017
Portwest do not support visa sponsorship for this role. Applicants must have a right to work and must fulfil any relevant visa / work permit requirements in the relevant jurisdiction.Portwest are an equal opportunity employer. All applicants will be considered for employment without attention to age, gender, race, religion, sexual orientation, civil status, veteran status, family status, disability status or membership of a minority group.