Balmer Dawson Executive Search is delighted to partner with Mellon Educate in their search for an innovative and dynamic Marketing Manager to join their team.
Mellon Educate is a small charity with a big track record and we are seeking an experienced all-rounder marketeer who likes to roll up their sleeves and get involved.
Mellon Educate is an Irish-based African development charity founded by Niall Mellon in 2002. From the enormous collective effort of their volunteers, in conjunction with the South African government, they have built houses for 250,000 homeless people in South Africa’s townships.
In 2013, the charity redoubled its commitments to those less fortunate in Africa, pledging a 10-year education development programme to provide better education to more than 100,000 African children.
Role Purpose:
This role reports to the CEO.
In this role, you will drive innovative digital campaigns, be responsible for PR and develop strategic branding initiatives. You will be adept at creating impactful narratives, fostering relationships with media, and driving brand awareness initiatives that highlight the company's commitment to their mission.
This is a fantastic opportunity for a strategic thinker with a strong background in digital marketing, branding, and PR to play a pivotal role in driving innovative campaigns and fostering partnerships.
Key Responsibilities:
Strategic Direction:
* Craft and implement cutting-edge digital marketing strategies.
* Drive the execution of data-driven campaigns focused on achieving impactful results.
* Analyse performance metrics to continually refine and optimise campaigns.
Digital Marketing Expertise:
* Oversee social media campaigns to maximise ROI.
* Stay ahead of industry trends and innovations to maintain a competitive advantage.
Social Media Management:
* Lead content creation strategies and foster audience engagement.
* Build and grow vibrant, active online communities for donors and partners.
Business Development:
* Prepare compelling proposals and presentations for new opportunities.
* Contribute to organisational growth through innovative strategies and donor acquisition.
PR:
* Coordinate all public relations activities including press releases.
* Develop a marketing communications plan to include strategy, goals, and budget.
* Develop a media relations strategy to include placement in print, broadcast, and online media.
The Person:
The ideal candidate will possess the following qualifications, skills, knowledge, and attributes:
* 3+ years Digital Marketing/Brand/PR experience with a proven track record.
* Experience of creating, iterating, and managing impactful content for social media, website, and fundraising materials.
* Demonstrable creativity and experience of managing campaigns from inception through to evaluation.
* Demonstrable experience in a media, PR, or marketing environment.
* Proven ability to handle multiple projects in a fast-paced setting.
* Exceptional communication, organisation, and presentation abilities.
* Excellent organisational skills & demonstrable budget management skills are required.
Skills:
* Strategic rigour, the ability to simplify detailed information and translate this into messaging which resonates and differentiates.
* Strong project management skills and the ability to collaborate with colleagues and partners.
* Initiative-taker with the ability to drive work forward to tight deadlines.
* Proven ability to analyse and report on content and digital performance.
* Experience communicating complex messaging and translating it into key messaging that meets audience needs.
* Experience of using website content management systems such as WordPress.
* Strong analytical skills.
* Experience of social media management and strategy.
* Capacity to work hands-on as required.
* High level of emotional intelligence (EQ).
Remuneration:
* Salary will be in the region of €55,000+ (Depending on Experience).
* Statutory annual leave.
* Parking onsite.
Location:
To apply, please submit your CV and Cover Letter (maximum one page) in MS Word format (outlining how your motivation, experience, and skills fit this role profile) for the attention of BOTH Gilly Balmer and Zena Dawson at the following email address: info@balmerdawson.ie
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