Digital Marketing Executive
We are seeking a dynamic Digital Marketing Executive to join our team. This is an exciting opportunity to contribute to our digital strategy and drive engaging content across social media platforms and campaigns.
Key Responsibilities:
* Strategic Collaboration: Collaborate with colleagues, agencies, and partners to develop and execute impactful digital campaigns.
* Multimedia Mastery: Support the production of rich media, including short, medium, and long-form video, and podcasts for on-site content and social media.
* Video Innovation: Utilize platform-based tools to create, produce, and edit engaging video content, ensuring brand consistency and compliance.
* Opportunity Amplification: Identify and promote brand events, sponsorships, partnerships, and CSR activities across social and digital channels.
* Employee Advocacy: Maintain a dynamic employee advocacy platform with consistent content amplification.
* Data-Driven Optimization: Analyze channel metrics and performance to refine campaign strategies.
* Trend Insight: Conduct research and gather insights on industry trends to inform digital and social media strategies.
* Web Content Management: Create and maintain web content, including metadata and tagging, to optimize performance.
Your Experience:
* 3-5 years of demonstrated experience in a related digital marketing role.
* A creative mindset with a genuine passion for social media and digital marketing.
* Exceptional organizational and time management skills with a results-oriented approach.
* The ability to work independently and manage multiple tasks, while also thriving in a collaborative team environment.
* Experience with employee advocacy platforms and social media community management (advantageous).
* Strong written and verbal communication skills with meticulous attention to detail.
* A portfolio showcasing your digital work (preferred).
Your Qualifications:
* Relevant third-level degree and/or professional marketing or communications qualifications.
* Proficiency with social media business management tools and social video editing software.
* Familiarity with AI tools for video content creation (advantageous).
* GA certified with relevant reporting experience.