Brand Manager Job Opportunity
A fantastic opportunity for an experienced Brand Manager to join our team in Ireland.
About the Role
This is an exciting time to join the team as we embark on an ambitious growth plan to double the size of our branded portfolio in the next three years.
Key Responsibilities
* Proactively identify ways to drive growth and own the in-market results.
* Ensure all initiatives are executed to a consistently high standard.
* Support the Marketing Director on broader initiatives and play an active role in the Business Team.
* Partner with our agencies.
Success Factors and Deliverables
Brand Positioning
* Contribute value-adding ideas and opinions to discussions about the Brand Beacon.
* Use the Brand Beacon to craft credible Briefs, Insights, propositions, and feedback.
Brand Expression
* Evaluate all paid ATL (non-AV) and Shopper touchpoints for compliance with the brand's Tone Of Voice and visual identity.
Brand Planning
* Support the annual Brand Plan by creating insight-led strategies and tactics that address the biggest 'jobs to be done' on the brand.
Key Competencies and Capabilities
Actionable Insights
* Identify meaningful macro, category, and consumer needs and behaviors.
* Create and distill these into motivational insights and translate them into brand and consumer solutions that build competitive advantage and are commercially compelling.
Creative Thinking
* Think expansively and search for new ideas in solving consumer and brand opportunities and challenges.
Achievement through Others
* Actively listen and share information and knowledge with others in an inspiring and motivating manner.
* Provide clear direction and empower others to achieve results.
* Develop others to improve individual and team performance.
About Pilgrim's Europe
We produce some of the best-known and most iconic brands in the UK and Ireland, including Fridge Raiders, Rollover, Denny, Richmond, Oakhouse, and Moy Park.
Our portfolio extends to authentic chilled and frozen ready meals, snacking ranges, added-value, and food service products.