Marketing Manager
Due to company expansion, we are seeking a Marketing Manager to lead our dynamic Marketing Department.
Key Responsibilities:
* Social Media Management: Develop and execute the company's social media strategy, ensuring consistent and engaging content that resonates with our target audience.
* Brand Auditing: Safeguard and consistently apply the company's brand across all platforms, including digital assets, on-site branding, and physical materials.
* Digital & On-Site Branding: Manage all digital branding efforts and work with teams on-site to ensure consistent use of the company's brand in physical locations.
* Competitor Analysis: Continuously monitor and analyze competitors' branding and marketing activities, providing insights and recommendations to ensure our marketing strategy remains competitive.
* Collaboration with HR: Work closely with the HR team to promote the company's employer brand, aligning marketing strategies with recruitment goals.
* Cross-Departmental Liaison: Coordinate with various departments to ensure consistent and effective use of branding across the organization.
Qualifications:
* Bachelor's degree in Marketing, Communications, or related field.
* 3-5 years experience in marketing with a strong focus on social media management, branding, and digital content strategy.
* Prior experience in the construction sector is beneficial but not mandatory.
* Proven ability to manage social media campaigns and protect brand integrity across multiple platforms.
* Strong understanding of competitor analysis and market research techniques.
* Strong project management skills with the ability to handle multiple projects and cross-functional collaboration.
* Brand protection and digital asset management.
* Collaboration with graphic design and creative teams.
* Event planning and execution.
* Experience with Adobe Creative Suite / Canva / WordPress, or photography is a bonus.