Job Description
We are seeking a Marketing Manager to lead our brand strategy across both digital and on-site platforms.
Key Responsibilities:
* Social Media Management: Develop and lead the company's social media strategy, ensuring consistent and engaging content that resonates with our target audience.
* Brand Auditing: Ensure the company's brand is safeguarded and consistently applied across all platforms, including digital assets, on-site branding, and physical materials.
* Digital & On-Site Branding: Manage all digital branding efforts and work with teams on-site to ensure consistent use of the company's brand in physical locations.
* Competitor Analysis: Continuously monitor and analyze competitors' branding and marketing activities, providing insights and recommendations to ensure our marketing strategy remains competitive and adaptive to industry trends.
* Cross-Departmental Liaison: Coordinate with various departments to ensure consistent and effective use of branding across the organization.
Qualifications:
* Bachelor's degree in Marketing, Communications or related field.
* 3-5 years experience in marketing with a strong focus on social media management, branding and digital content strategy.
* Prior experience in the construction sector is beneficial but not mandatory.
Our ideal candidate will have a proven ability to manage social media campaigns and protect brand integrity across multiple platforms. Strong project management skills, collaboration with graphic design and creative teams, and event planning and execution are also essential.